Video Interview With CoupSmart

We recently sat down with Sean Grace, the Marketing Director at CoupSmart to talk couponing, social media, mobile marketing, and innovation.

Retailers and consumer packaged goods (CPG) companies are looking for ways to grow their presence on social media. Studies show that the number one reason consumers visit brands on social media is to get a deal. CoupSmart, a Cincinnati, OH based company, provides technology that helps retailers build their fan base through a unique app that allows them to distribute coupons on their social media pages.


Creating Awareness and Engagement with Video

B2B companies like CoupSmart are using video to build awareness, traffic and the time visitors spend on their website. In fact, 70% of respondents in a recent survey of B2B marketers said they were using video as a marketing tactic, up from 52% only a year before.

How are B2B’s using video? In addition to interviews like this, we work with clients to create welcome and intro videos that help them start the conversation, animated videos for conceptual presentations, demonstration videos to show key features and tutorials to train new users, among others.

This video was produced in partnership with Plum Street Productions. Together, we managed all aspects including location, script, cast, video, audio and post production. Thank you to Sean Grace and CoupSmart, and the team at Plum Street for all of your efforts on this project.

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