Trends in Content Marketing
Looking for more data on how other B2B marketers are using content marketing? Holger Schulze recently conducted a survey on 2012 B2B Content Marketing Trends. The survey was presented to the 30,000+ member B2B Marketing Technology community on LinkedIn and received 740 responses in less than three weeks. The survey provides insight on:
- What's working and what's not
- Who's creating content and what are they creating
- How content marketing results are measured
The trends gleaned from this report align with other recent data. The use of content marketing is growing in terms of types, volume, and tactics, and infographics are the fastest growing type of content. The top three goals of content marketing efforts are generating leads, educating visitors, and building brand awareness. The respondents are calculating the return on their efforts by measuring web traffic, views, downloads, lead quantity and lead quality.
The biggest challenge identifed by the respondents of this survey? Finding the time and bandwidth to create compelling content.
Here at Crowd Hydrant we passionately believe that you can Own Your Niche by creating awesome content and delivering it through social media. It puts your content where the prospects are. They read it, share it, and visit your website. Search engines promote it, driving even more traffic your way. It's crowd marketing and it works. We create and curate content for our clients, giving them the time and bandwidth necessary to leverage content effectively. Want to learn more? CONTACT US