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New Content Marketing Benchmarks

Looking for more data on how B2B companies are using content marketing? A new report from Content Marketing Institute and MarketingProfs was recently released. The report entitled, B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends-North America, was based on a survey sent to a sample of B2B marketers at North American companies in August 2012, and summarizes the answers from 1,416 respondents.

From our vantage point, the key takeaways are as follows:

Creating the Agile Business

 

Change happens. Do you want to spend your life’s resources resisting change, or leverage it to produce at a higher level?

If you’re ready to accept the inevitable, consider applying the philosophy behind agile software development - where change is welcomed, planning adapts, product is evolutionary, and quick deadlines drive progress - to your business.

Fear of change is the enemy of innovation. Arthur Schopenhauer, a German philosopher who lived from 1788 to 1860 once said that “All truth passes through three stages. First it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident.” While he was referring to big questions of the day, like whether the earth was flat or round, his observation continues, 200+ years later, to describe innovation in the vast majority of enterprises.

But for every company that insists on being the last buggy whip manufacturer, there are those who “pivot” and go on to greatness. Did you know that YouTube started as a video dating site, or that PayPal started as a way for people to beam IOU’s between their Palm Pilots? Pivot is the hot buzzword right now, but it’s really all about seeing the opportunities in front of you and responding to change. Agile management can help you connect the dots.