Why’d you call it Crowd Hydrant? It’s a question we’ve heard more than a few times. There were several reasons. In part, because both the web address and business name were available. But, we brainstormed a lot of available names and it was our top pick. Most importantly, because it best describes our business model - supporting innovators with crowd funding, sourcing, and marketing services.
The idea for our company stemmed from a recent experience we had submitting one of our new business concepts to a couple of different startup incubators. As we went through the process of developing the content and creating the team and product videos that would support our application, it occurred to us that other people with great ideas might need help getting them to market. We also began to question why we were chasing venture capital when we could take our concept directly to the crowd.
Do you want your website to help build awareness of your brand, generate leads, and help you close more business? Who doesn't, right?
I've worked with a lot of B2B services who want to sell solutions to their clients. I'm still amazed when I ask what they mean by "solution" and I get the deer-in-the-headlights look, followed by an overly complex answer.
Simply put, a solution is a unique combination of the products and services offered by your firm. The best way to determine what solutions your customers will buy is to uncover their needs using a consultative sales process.
Rarely will a customer sit you down and tell you about their every requirement. In many cases they don't even realize there is a better way to build their mousetrap. Their needs are implicit, not explicit and it's your job to bring their pain to the surface. Once you've done that, it's time to present your solution!