Going Viral With Video


The other day I read a great Fast Company article entitled, Why No One Will Watch Your Crappy Corporate "Viral" Video, And How To Fix It.

This morning, while doing some research for a client in the tooling industry, I ran across this video on the website of an indirect competitor and it immediately brought the article to back to mind.

Even though it’s been online for over a year and prominently featured on the company’s website, it’s easy to see why it’s only been viewed a little over 1,400 times. It’s unnecessarily long and fails to evoke any emotion whatsoever.