New Content Marketing Benchmarks

Looking for more data on how B2B companies are using content marketing? A new report from Content Marketing Institute and MarketingProfs was recently released. The report entitled, B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends-North America, was based on a survey sent to a sample of B2B marketers at North American companies in August 2012, and summarizes the answers from 1,416 respondents.

From our vantage point, the key takeaways are as follows:

Unleash Your Social Army

Have you noticed that your company’s social media posts are reaching fewer of your brand’s followers? This isn’t happening by accident, or simply a problem germane to one network. Social media platforms are systematically making it harder for companies to interact with their followers.

Why would they want to do that, you ask? It's part of their effort to monetize, of course.