social

Unleash Your Social Army

Have you noticed that your company’s social media posts are reaching fewer of your brand’s followers? This isn’t happening by accident, or simply a problem germane to one network. Social media platforms are systematically making it harder for companies to interact with their followers.

Why would they want to do that, you ask? It's part of their effort to monetize, of course.

 

What Would You Do With 25% More Productivity?

 

What could your business accomplish if your employees were 25% more productive? If your marketing and sales people were 25% more productive, how much more revenue could they generate? If your operations and administrative staff were 25% more productive, how much cost could you extract? What effect would the combined boost in revenue and reduction in cost have on your bottom line? If only there were a way, right?

A recent McKinsey Global Institute report entitled The Social Economy: Unlocking Value and Productivity Through Social Technology asserts that by fully implementing social technologies, companies have an opportunity to raise the productivity of interaction workers (high-skill knowledge workers, including managers and professionals) by 20 to 25 percent. How? Those workers currently spend 28% of their week reading and answering email, 19% searching and gathering information, and 14% communicating and collaborating internally, among other unproductive tasks. Social media treats messages as content, which can reduce - by as much as 35% - the time people spend sifting through company information. Further the tools built into social media can allow workers to collaborate much more efficiently, both inside and outside the organization.

Google+ has quietly built a huge user base and within a year become the fourth biggest social network. Since Google+ has been in operation it’s managed to build a base of 250 million users, 150 million of whom use the service monthly and 75 million who use the service daily. Google+ active users spend 12 minutes a day on the site and over 60 minutes across all Google products.

 

Own Your Niche

 

Do you want to Own Your Niche? Who doesn't, right? Here at Crowd Hydrant we passionately believe that you can Own Your Niche by creating awesome content and delivering it through social media. It puts your content where the prospects are. They read it, share it, and visit your website. Search engines promote it, driving even more traffic your way. It's crowd marketing and it works. Still, businesses have questions, including:

  • How does it work?
  • What kind of results can we expect?
  • How much will it cost?
  • What's the return on our investment?

 

We've put together this short video to address these questions and more.

 

Why Did You Call it Crowd Hydrant?

Why’d you call it Crowd Hydrant? It’s a question we’ve heard more than a few times. There were several reasons. In part, because both the web address and business name were available. But, we brainstormed a lot of available names and it was our top pick. Most importantly, because it best describes our business model - supporting innovators with crowd funding, sourcing, and marketing services.

The idea for our company stemmed from a recent experience we had submitting one of our new business concepts to a couple of different startup incubators. As we went through the process of developing the content and creating the team and product videos that would support our application, it occurred to us that other people with great ideas might need help getting them to market. We also began to question why we were chasing venture capital when we could take our concept directly to the crowd.

 

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