Looking for more data on how B2B companies are using content marketing? A new report from Content Marketing Institute and MarketingProfs was recently released. The report entitled, B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends-North America, was based on a survey sent to a sample of B2B marketers at North American companies in August 2012, and summarizes the answers from 1,416 respondents.
We recently sat down with Sean Grace, the Marketing Director at CoupSmart to talk couponing, social media, mobile marketing, and innovation.
Retailers and consumer packaged goods (CPG) companies are looking for ways to grow their presence on social media. Studies show that the number one reason consumers visit brands on social media is to get a deal. CoupSmart, a Cincinnati, OH based company, provides technology that helps retailers build their fan base through a unique app that allows them to distribute coupons on their social media pages.
CLICK THE VIDEO BELOW TO SEE OUR ENTIRE INTERVIEW
Creating Awareness and Engagement with Video
B2B companies like CoupSmart are using video to build awareness, traffic and the time visitors spend on their website. In fact, 70% of respondents in a recent survey of B2B marketers said they were using video as a marketing tactic, up from 52% only a year before.
How are B2B’s using video? In addition to interviews like this, we work with clients to create welcome and intro videos that help them start the conversation, animated videos for conceptual presentations, demonstration videos to show key features and tutorials to train new users, among others.
Have you noticed that your company’s social media posts are reaching fewer of your brand’s followers? This isn’t happening by accident, or simply a problem germane to one network. Social media platforms are systematically making it harder for companies to interact with their followers.
Why would they want to do that, you ask? It's part of their effort to monetize, of course.