In my last post, I talked some about the importance of content marketing in business. When you create interesting content you help your company stand out. Your content gets visibility through your own sharing, on social media sites, and through search engines like Google and Bing.
There are several ways people find your website. The first is called organic, meaning people know your web address and type it in. This usually accounts for the largest percentage of traffic on the average website. The second is refferal, someone sees your link on a different website and clicks on it. Searching for a need or service specifically, makes up a third category of website traffic, with links in marketing campaigns (email, etc.) taking fourth place. So why are search engines still the critical part of content marketing?
Simplicity, meaning it’s easier to type in a word or a sentence into, insert search engine here, and find what you are looking for. This goes for everyone and everything. Prospects will see your business on social media sites, especially if you connect and share your content. Yet, if someone is actively searching for a product or service, they’re most likely going to search the web. You’ve got to be visible there.
I said a little about who uses search engines in the above paragraph, but to embolden it, everyone uses search engines. It’s second nature now, when we want to know or find something, we Google it.
The algorithm is the how, what and backbone of any and all search engines. It’s what translates the sentence, “boots that won’t wear out” into 17,000,000 pages in .17 seconds. The algorithm is the maker or breaker of a web sites traffic.