Plum Street Productions

Crowd Hydrant On Video

Crowd Hydrant's John Hauer recently recently sat down with Michael C. Potter from Plum Street Productions to talk about crowdfunding, crowdsourcing, content marketing and social media.

CLICK THE VIDEO BELOW TO SEE OUR ENTIRE INTERVIEW

 

Going Viral With Video

 

The other day I read a great Fast Company article entitled, Why No One Will Watch Your Crappy Corporate "Viral" Video, And How To Fix It.

This morning, while doing some research for a client in the tooling industry, I ran across this video on the website of an indirect competitor and it immediately brought the article to back to mind.

Even though it’s been online for over a year and prominently featured on the company’s website, it’s easy to see why it’s only been viewed a little over 1,400 times. It’s unnecessarily long and fails to evoke any emotion whatsoever.