pivot

Video Interview With CoupSmart

We recently sat down with Sean Grace, the Marketing Director at CoupSmart to talk couponing, social media, mobile marketing, and innovation.

Retailers and consumer packaged goods (CPG) companies are looking for ways to grow their presence on social media. Studies show that the number one reason consumers visit brands on social media is to get a deal. CoupSmart, a Cincinnati, OH based company, provides technology that helps retailers build their fan base through a unique app that allows them to distribute coupons on their social media pages.

CLICK THE VIDEO BELOW TO SEE OUR ENTIRE INTERVIEW

Creating Awareness and Engagement with Video

B2B companies like CoupSmart are using video to build awareness, traffic and the time visitors spend on their website. In fact, 70% of respondents in a recent survey of B2B marketers said they were using video as a marketing tactic, up from 52% only a year before.

How are B2B’s using video? In addition to interviews like this, we work with clients to create welcome and intro videos that help them start the conversation, animated videos for conceptual presentations, demonstration videos to show key features and tutorials to train new users, among others.

Creating the Agile Business

 

Change happens. Do you want to spend your life’s resources resisting change, or leverage it to produce at a higher level?

If you’re ready to accept the inevitable, consider applying the philosophy behind agile software development - where change is welcomed, planning adapts, product is evolutionary, and quick deadlines drive progress - to your business.

Fear of change is the enemy of innovation. Arthur Schopenhauer, a German philosopher who lived from 1788 to 1860 once said that “All truth passes through three stages. First it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident.” While he was referring to big questions of the day, like whether the earth was flat or round, his observation continues, 200+ years later, to describe innovation in the vast majority of enterprises.

But for every company that insists on being the last buggy whip manufacturer, there are those who “pivot” and go on to greatness. Did you know that YouTube started as a video dating site, or that PayPal started as a way for people to beam IOU’s between their Palm Pilots? Pivot is the hot buzzword right now, but it’s really all about seeing the opportunities in front of you and responding to change. Agile management can help you connect the dots.