Do you want your website to help build awareness of your brand, generate leads, and help you close more business? Who doesn't, right?
I've worked with a lot of B2B services who want to sell solutions to their clients. I'm still amazed when I ask what they mean by "solution" and I get the deer-in-the-headlights look, followed by an overly complex answer.
Simply put, a solution is a unique combination of the products and services offered by your firm. The best way to determine what solutions your customers will buy is to uncover their needs using a consultative sales process.
Rarely will a customer sit you down and tell you about their every requirement. In many cases they don't even realize there is a better way to build their mousetrap. Their needs are implicit, not explicit and it's your job to bring their pain to the surface. Once you've done that, it's time to present your solution!