marketing

New Content Marketing Benchmarks

Looking for more data on how B2B companies are using content marketing? A new report from Content Marketing Institute and MarketingProfs was recently released. The report entitled, B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends-North America, was based on a survey sent to a sample of B2B marketers at North American companies in August 2012, and summarizes the answers from 1,416 respondents.

From our vantage point, the key takeaways are as follows:

Trends in Content Marketing

 

Looking for more data on how other B2B marketers are using content marketing? Holger Schulze recently conducted a survey on 2012 B2B Content Marketing Trends. The survey was presented to the 30,000+ member B2B Marketing Technology community on LinkedIn and received 740 responses in less than three weeks. The survey provides insight on:

  • What's working and what's not
  • Who's creating content and what are they creating
  • How content marketing results are measured

 

The trends gleaned from this report align with other recent data. The use of content marketing is growing in terms of types, volume, and tactics, and infographics are the fastest growing type of content. The top three goals of content marketing efforts are generating leads, educating visitors, and building brand awareness. The respondents are calculating the return on their efforts by measuring web traffic, views, downloads, lead quantity and lead quality.

 

 

Own Your Niche

 

Do you want to Own Your Niche? Who doesn't, right? Here at Crowd Hydrant we passionately believe that you can Own Your Niche by creating awesome content and delivering it through social media. It puts your content where the prospects are. They read it, share it, and visit your website. Search engines promote it, driving even more traffic your way. It's crowd marketing and it works. Still, businesses have questions, including:

  • How does it work?
  • What kind of results can we expect?
  • How much will it cost?
  • What's the return on our investment?

 

We've put together this short video to address these questions and more.

 

Why Did You Call it Crowd Hydrant?

Why’d you call it Crowd Hydrant? It’s a question we’ve heard more than a few times. There were several reasons. In part, because both the web address and business name were available. But, we brainstormed a lot of available names and it was our top pick. Most importantly, because it best describes our business model - supporting innovators with crowd funding, sourcing, and marketing services.

The idea for our company stemmed from a recent experience we had submitting one of our new business concepts to a couple of different startup incubators. As we went through the process of developing the content and creating the team and product videos that would support our application, it occurred to us that other people with great ideas might need help getting them to market. We also began to question why we were chasing venture capital when we could take our concept directly to the crowd.

 

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