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Crowd Hydrant On Video

Crowd Hydrant's John Hauer recently recently sat down with Michael C. Potter from Plum Street Productions to talk about crowdfunding, crowdsourcing, content marketing and social media.

CLICK THE VIDEO BELOW TO SEE OUR ENTIRE INTERVIEW

 

Trends in Content Marketing

 

Looking for more data on how other B2B marketers are using content marketing? Holger Schulze recently conducted a survey on 2012 B2B Content Marketing Trends. The survey was presented to the 30,000+ member B2B Marketing Technology community on LinkedIn and received 740 responses in less than three weeks. The survey provides insight on:

  • What's working and what's not
  • Who's creating content and what are they creating
  • How content marketing results are measured

 

The trends gleaned from this report align with other recent data. The use of content marketing is growing in terms of types, volume, and tactics, and infographics are the fastest growing type of content. The top three goals of content marketing efforts are generating leads, educating visitors, and building brand awareness. The respondents are calculating the return on their efforts by measuring web traffic, views, downloads, lead quantity and lead quality.

 

 

What Would You Do With 25% More Productivity?

 

What could your business accomplish if your employees were 25% more productive? If your marketing and sales people were 25% more productive, how much more revenue could they generate? If your operations and administrative staff were 25% more productive, how much cost could you extract? What effect would the combined boost in revenue and reduction in cost have on your bottom line? If only there were a way, right?

A recent McKinsey Global Institute report entitled The Social Economy: Unlocking Value and Productivity Through Social Technology asserts that by fully implementing social technologies, companies have an opportunity to raise the productivity of interaction workers (high-skill knowledge workers, including managers and professionals) by 20 to 25 percent. How? Those workers currently spend 28% of their week reading and answering email, 19% searching and gathering information, and 14% communicating and collaborating internally, among other unproductive tasks. Social media treats messages as content, which can reduce - by as much as 35% - the time people spend sifting through company information. Further the tools built into social media can allow workers to collaborate much more efficiently, both inside and outside the organization.

Google+ has quietly built a huge user base and within a year become the fourth biggest social network. Since Google+ has been in operation it’s managed to build a base of 250 million users, 150 million of whom use the service monthly and 75 million who use the service daily. Google+ active users spend 12 minutes a day on the site and over 60 minutes across all Google products.

 

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