What could your business accomplish if your employees were 25% more productive? If your marketing and sales people were 25% more productive, how much more revenue could they generate? If your operations and administrative staff were 25% more productive, how much cost could you extract? What effect would the combined boost in revenue and reduction in cost have on your bottom line? If only there were a way, right?
A recent McKinsey Global Institute report entitled The Social Economy: Unlocking Value and Productivity Through Social Technology asserts that by fully implementing social technologies, companies have an opportunity to raise the productivity of interaction workers (high-skill knowledge workers, including managers and professionals) by 20 to 25 percent. How? Those workers currently spend 28% of their week reading and answering email, 19% searching and gathering information, and 14% communicating and collaborating internally, among other unproductive tasks. Social media treats messages as content, which can reduce - by as much as 35% - the time people spend sifting through company information. Further the tools built into social media can allow workers to collaborate much more efficiently, both inside and outside the organization.
Google+ has quietly built a huge user base and within a year become the fourth biggest social network. Since Google+ has been in operation it’s managed to build a base of 250 million users, 150 million of whom use the service monthly and 75 million who use the service daily. Google+ active users spend 12 minutes a day on the site and over 60 minutes across all Google products.