Looking for more data on how B2B companies are using content marketing? A new report from Content Marketing Institute and MarketingProfs was recently released. The report entitled, B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends-North America, was based on a survey sent to a sample of B2B marketers at North American companies in August 2012, and summarizes the answers from 1,416 respondents.
We recently sat down with Sean Grace, the Marketing Director at CoupSmart to talk couponing, social media, mobile marketing, and innovation.
Retailers and consumer packaged goods (CPG) companies are looking for ways to grow their presence on social media. Studies show that the number one reason consumers visit brands on social media is to get a deal. CoupSmart, a Cincinnati, OH based company, provides technology that helps retailers build their fan base through a unique app that allows them to distribute coupons on their social media pages.
CLICK THE VIDEO BELOW TO SEE OUR ENTIRE INTERVIEW
Creating Awareness and Engagement with Video
B2B companies like CoupSmart are using video to build awareness, traffic and the time visitors spend on their website. In fact, 70% of respondents in a recent survey of B2B marketers said they were using video as a marketing tactic, up from 52% only a year before.
How are B2B’s using video? In addition to interviews like this, we work with clients to create welcome and intro videos that help them start the conversation, animated videos for conceptual presentations, demonstration videos to show key features and tutorials to train new users, among others.
Have you noticed that your company’s social media posts are reaching fewer of your brand’s followers? This isn’t happening by accident, or simply a problem germane to one network. Social media platforms are systematically making it harder for companies to interact with their followers.
Why would they want to do that, you ask? It's part of their effort to monetize, of course.
What could your business accomplish if your employees were 25% more productive? If your marketing and sales people were 25% more productive, how much more revenue could they generate? If your operations and administrative staff were 25% more productive, how much cost could you extract? What effect would the combined boost in revenue and reduction in cost have on your bottom line? If only there were a way, right?
A recent McKinsey Global Institute report entitled The Social Economy: Unlocking Value and Productivity Through Social Technology asserts that by fully implementing social technologies, companies have an opportunity to raise the productivity of interaction workers (high-skill knowledge workers, including managers and professionals) by 20 to 25 percent. How? Those workers currently spend 28% of their week reading and answering email, 19% searching and gathering information, and 14% communicating and collaborating internally, among other unproductive tasks. Social media treats messages as content, which can reduce - by as much as 35% - the time people spend sifting through company information. Further the tools built into social media can allow workers to collaborate much more efficiently, both inside and outside the organization.
Google+ has quietly built a huge user base and within a year become the fourth biggest social network. Since Google+ has been in operation it’s managed to build a base of 250 million users, 150 million of whom use the service monthly and 75 million who use the service daily. Google+ active users spend 12 minutes a day on the site and over 60 minutes across all Google products.