Lately it seems crowdsourcing has caught fire. Even though the concept is not new, it’s picking up steam in the press and businesses are taking notice. While crowdsourcing can be an important tool for businesses in need of labor, it is also likely to become a bigger source of income for working people. In light of today’s economic climate, it’s relatively easy to see crowdsourcing as the full-time “job” of the future. Instead of working for a company, people will register with various crowdsourcing platforms, share their skill sets, and in return for money, pick projects and tasks that they find appealing. A clear win-win for both the enterprise and the individual.
But for businesses there can be other rewards. Engaging the crowd to assist with product development and other tasks can create an unexpected side benefit - the people who work on the project often become the organization’s most loyal advocates and its most valuable consumers. A recent article written by Bill Johnson, Dell’s Director of Global Community sums it up nicely: