Unleash Your Social Army

Have you noticed that your company’s social media posts are reaching fewer of your brand’s followers? This isn’t happening by accident, or simply a problem germane to one network. Social media platforms are systematically making it harder for companies to interact with their followers.

Why would they want to do that, you ask? It's part of their effort to monetize, of course.


Trends in Content Marketing


Looking for more data on how other B2B marketers are using content marketing? Holger Schulze recently conducted a survey on 2012 B2B Content Marketing Trends. The survey was presented to the 30,000+ member B2B Marketing Technology community on LinkedIn and received 740 responses in less than three weeks. The survey provides insight on:

  • What's working and what's not
  • Who's creating content and what are they creating
  • How content marketing results are measured


The trends gleaned from this report align with other recent data. The use of content marketing is growing in terms of types, volume, and tactics, and infographics are the fastest growing type of content. The top three goals of content marketing efforts are generating leads, educating visitors, and building brand awareness. The respondents are calculating the return on their efforts by measuring web traffic, views, downloads, lead quantity and lead quality.



Going Viral With Video


The other day I read a great Fast Company article entitled, Why No One Will Watch Your Crappy Corporate "Viral" Video, And How To Fix It.

This morning, while doing some research for a client in the tooling industry, I ran across this video on the website of an indirect competitor and it immediately brought the article to back to mind.

Even though it’s been online for over a year and prominently featured on the company’s website, it’s easy to see why it’s only been viewed a little over 1,400 times. It’s unnecessarily long and fails to evoke any emotion whatsoever.