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Crowdsourcing is a process that involves outsourcing tasks to a distributed group of people. The difference between crowdsourcing and ordinary outsourcing is that a task or problem is outsourced to a large group of free agents versus one company's limited pool of paid employees. Crowd Hydrant supplies the network and support to crowdsource the pieces of your project that you can't or would rather not manage on your own.
Crowdfunding (sometimes called crowd financing or crowd sourced capital) describes the practice of asking a large group of people or a community to financially support a business, project, or cause through voluntary micropayments. Due to the recent passage of the JOBS Act, crowdfunding is poised to change the way businesses start up. Crowd Hyrant supports crowdfunding initiatives from conception to fulfillment.
There are over 400 crowdfunding platforms in existance already and more are on the way. This has created a big opportunity for fundraising and charitable giving. In August 2012, Razoo, a crowdfunding platform for causes, announced its online community had raised $100 million for more than 14,000 nonprofits, and more than half of that in 9 short months. Kickstarter, another platform, is on pace to raise more money for fine arts projects than the National Endowment for Arts, which has a $150 Million budget. Crowd Hydrant helps causes and businesses unite to crowdfund successfully.
Word-of-mouth marketing is one of the most effective and credible forms of advertising. Content marketing is about creating and delivering relevant and valuable information to prospects and customers. Social media marketing programs that promote high-quality content attract attention and encourage viewers to share among their social networks. Crowd Hydrant supplies the content marketing and social media expertise and tools businesses need to take advantage of this important shift in business.