Welcome to Crowd Hydrant

Crowd Hydrant is for businesses that want to harness the power of the crowd.

We work with startups and established businesses. We help startups get off the ground faster through crowdsourcing and crowdfunding. We also provide crowd marketing solutions that help our business clients untap the potential of social media. We offer strategy, planning and execution. We're affordable and effective.

To learn more about Cloud Hydrant, please CONTACT US today.

 

New Content Marketing Benchmarks

Looking for more data on how B2B companies are using content marketing? A new report from Content Marketing Institute and MarketingProfs was recently released. The report entitled, B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends-North America, was based on a survey sent to a sample of B2B marketers at North American companies in August 2012, and summarizes the answers from 1,416 respondents.

From our vantage point, the key takeaways are as follows:

Video Interview With CoupSmart

We recently sat down with Sean Grace, the Marketing Director at CoupSmart to talk couponing, social media, mobile marketing, and innovation.

Retailers and consumer packaged goods (CPG) companies are looking for ways to grow their presence on social media. Studies show that the number one reason consumers visit brands on social media is to get a deal. CoupSmart, a Cincinnati, OH based company, provides technology that helps retailers build their fan base through a unique app that allows them to distribute coupons on their social media pages.

CLICK THE VIDEO BELOW TO SEE OUR ENTIRE INTERVIEW

Creating Awareness and Engagement with Video

B2B companies like CoupSmart are using video to build awareness, traffic and the time visitors spend on their website. In fact, 70% of respondents in a recent survey of B2B marketers said they were using video as a marketing tactic, up from 52% only a year before.

How are B2B’s using video? In addition to interviews like this, we work with clients to create welcome and intro videos that help them start the conversation, animated videos for conceptual presentations, demonstration videos to show key features and tutorials to train new users, among others.

Unleash Your Social Army

Have you noticed that your company’s social media posts are reaching fewer of your brand’s followers? This isn’t happening by accident, or simply a problem germane to one network. Social media platforms are systematically making it harder for companies to interact with their followers.

Why would they want to do that, you ask? It's part of their effort to monetize, of course.

 

How 3D Printing Can Help Crowdfunding

 

Earlier this week, crowdfunding website Kickstarter posted new rules for projects in its Hardware and Product Design category. The news was delivered as a blog post entitled “Kickstarter is Not a Store.” The rules were designed to ensure that project creators set realistic expectations with potential backers.  Apparently some people see Kickstarter more as a way to get the next cool thing first than as a way to back projects they see as having merit. The trouble with that is there is risk associated with crowdfunding that one wouldn’t normally encounter with a “traditional” ecommerce transaction (as if there’s anything traditional about ecommerce, right?)

The first rule change is that project creators must now answer the question, “What are the risks and challenges this project faces, and what qualifies you to overcome them?” A legitimate question for certain, and one that any other type of investor would probably ask as part of their due diligence. To be fair, most project creators were already making that obvious – it’s just gone from being a best-practice to becoming a rule.

From there it gets a bit more restrictive. Projects posted in the Hardware and Product Design category must now follow these additional rules:

  • Product simulations are now prohibited. Products can only be shown as they are able to perform today – not how they might work in a future state of development.
  • Product renderings are also prohibited. Product images must be of the prototypes as they currently exist.
  • Projects are prohibited from offering multiple quantities of a product as a reward for a larger investment

 

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