Content Marketing and Social Media
The future of marketing is in delivering compelling content through social media. Why?
- Positions your company and staff as thought leaders in your industry
- Compelling content gets read and shared
- The message goes viral, elevating visibility and creating buzz
- Traffic increases as search engines favor both content and social media
- Increasing visits to your site drives action and inbound lead requests
You can create a huge advantage for your company by using social media effectively. When you broadcast meaningful content through your internal network of employees and they share it with their external network of connections, friends, fans, and followers, it builds credibility for your organization, simplifies prospecting, and shortens sales cycles.
Your primary goal should be to inform or entertain your audience. While some content can be curated (your take on other people's stuff), it’s also important to produce and distribute your own original work. Examples include blog articles, infographics, presentations, photos, and most importantly, video. Your secondary goal is to encourage viewers to see more, learn more, comment, and most importantly CONTACT YOU!
Social Media + Content Marketing = Brand Advocacy!
When combined, content marketing and social media can create a unique opportunity for your business. You'll get more inbound leads, more hits on your web page, and more fans on your social media sites. Your sales team will make more connections and find it easier to convert them into appointments.
We provide it all, from strategy and planning to execution. We're affordable and effective. Want to learn more about how to use Content Marketing and Social Media to grow your business? CONTACT US TODAY.