Media Post Daily: Social Media
Updated: 1 month 2 weeks ago
While Facebook and Google battle each other for the affection, or at least grudging loyalty, of media companies and publishers, small but plucky contender Snapchat is steadily building its own relationships with content creators. It just revealed a new scripted content partnership with NBCUniversal, and is also ramping up its content deals with Hearst.
Artificial intelligence will help Amazon increase ad revenue and will support media bidding and the rise of blockchains and virtual currencies. As search becomes more social and visual, Facebook and Google will stagnate, the cost per click will rise, and Pinterest and Facebook will become "search engines."
The Government's talk is getting tougher, but nobody really believes they will follow through -- do they?
When it comes to digital video platforms, nearly 80% of all consumers and 90% of those under 30 say those services play a "huge role" in finding new video content.
In honor of 58 years of Honda celebrating the New Year on Jan. 1 in the Rose Parade, for every rose emoji shared on Facebook and Twitter through Jan. 3, Honda will donate $1 to charity up to $25,000.