Google Content Marketing

The 7 secrets of content marketing ​ - InvestmentNews (blog)

Wed, 08/23/2017 - 15:31

InvestmentNews (blog)

The 7 secrets of content marketing
InvestmentNews (blog)
Here's something that happens to me a lot: I finally convince an adviser to try content marketing. Then I have to talk them down off the ledge once they realize the whole world will be able to read everything they publish online. That includes their ...

Google News

Content Marketing Tools Are Becoming More Diversified - eMarketer

Tue, 08/22/2017 - 22:45

eMarketer

Content Marketing Tools Are Becoming More Diversified
eMarketer
Email marketing technology is central to an organization's content marketing effort, but there's more to an effective campaign than just an email solution. With automation tools gaining traction and artificial intelligence (AI) improving existing ...

Google News

The unexpected in-house benefits of content marketing - The Drum

Tue, 08/22/2017 - 06:56

The Drum

The unexpected in-house benefits of content marketing
The Drum
In 2017, most of us are now familiar with the concept of 'content marketing' and its associated benefits. Creating, publishing and distributing engaging content for a specific audience, if done correctly, can undoubtedly boost the fortunes of a ...

Google News

What Is Typography? An Executive Summary for Content Marketers - The Content Standard by Skyword

Fri, 08/18/2017 - 07:50

The Content Standard by Skyword

What Is Typography? An Executive Summary for Content Marketers
The Content Standard by Skyword
Remember when marketers could say, “That's not my job. I just do branding”? Yeah, me neither. Modern content marketing leaders need to be well-versed in a wide range of topics: marketing automation technology, data analysis, search engine optimization, ...

7 Impactful Ways to Increase Content Engagement - Inc.com

Thu, 08/17/2017 - 15:07

Inc.com

7 Impactful Ways to Increase Content Engagement
Inc.com
Like most everything else, successful content marketing is really about working smarter and not harder. Anyone who has ever started a blog knows firsthand how much of an undertaking that is. Developing consistent, riveting content takes a strong ...

Google News

Is it time to get more aggressive with your content marketing? - PR Daily (registration)

Thu, 08/17/2017 - 04:04

PR Daily (registration)

Is it time to get more aggressive with your content marketing?
PR Daily (registration)
Now that both audiences and commerce are online, it's crucial that you produce engaging, high-quality digital content to attract those audiences to your site. That content should include diverse content types—consistent blogging, social media ...

and more »

Is it time to get more aggressive with your content marketing? - PR Daily (registration)

Thu, 08/17/2017 - 04:01

PR Daily (registration)

Is it time to get more aggressive with your content marketing?
PR Daily (registration)
Now that both audiences and commerce are online, it's crucial that you produce engaging, high-quality digital content to attract those audiences to your site. That content should include diverse content types—consistent blogging, social media ...

and more »

6 Crazy Effective Growth Hacks for Your Next Content Marketing Campaign - Entrepreneur

Wed, 08/16/2017 - 13:35

Entrepreneur

6 Crazy Effective Growth Hacks for Your Next Content Marketing Campaign
Entrepreneur
If you have been struggling to grow your content marketing campaigns due to the overabundance of competition, then it is time to try something a little bit different. Growth-hacking is a relatively new term for a set of tactics and techniques. These ...

Google News

When Content Marketing Best Practices…Aren't - Business 2 Community

Wed, 08/16/2017 - 12:05

Business 2 Community

When Content Marketing Best Practices…Aren't
Business 2 Community
If you listen to the content marketing gurus, you'd come away convinced that traffic is the Holy Grail for content. (Just for fun, I Googled “increase website traffic.” The search engine auto-completed for me as soon as I typed “increase we…” and ...

Australian Advertising Agency Still Celebrating That Global Content Marketing Award - Adweek

Wed, 08/16/2017 - 11:05

Adweek

Australian Advertising Agency Still Celebrating That Global Content Marketing Award
Adweek
At the recent Global Content Marketing Awards, the winner in the category of Native Advertising/Sponsored Content was Tourism New Zealand, for a piece in Robb Report about U.S. restaurateurs visiting Kiwi country. The campaign was spearheaded by the ...

'Do butt clicks count?': Content marketers sound off on Facebook and ROI - Digiday

Wed, 08/16/2017 - 00:11

'Do butt clicks count?': Content marketers sound off on Facebook and ROI
Digiday
This week, we gathered together brand managers, editorial directors and social media strategists from brands in Vail, Colorado, for the Digiday Content Marketing Summit. Along with hearing from speakers from brands like Reebok, IBM and Heineken, ...

Rakuten-owned Voyagin hires new content marketing lead - Marketing Interactive

Tue, 08/15/2017 - 22:55

Marketing Interactive

Rakuten-owned Voyagin hires new content marketing lead
Marketing Interactive
Voyagin, an online travel marketplace owned by Japanese e-commerce giant Rakuten Inc, has appointed Theodoric Chew as its new head of affiliate and content marketing. In the newly created role, Chew is responsible for the creation of a new content ...

Google News

4 Key Rules Your Content Team Should Know To Drive Leads And Sales - TNW

Tue, 08/15/2017 - 10:38

TNW

4 Key Rules Your Content Team Should Know To Drive Leads And Sales
TNW
I was just sitting by myself when I swiftly realized there are actually some rules that help high performing content teams drive great results these days. (Although, it wasn't entirely a surprise — as I've spent a few years in the content marketing ...

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