Google Content Marketing

Marketing of lower strength alcohol products may increase drinking - Science Daily

Thu, 02/08/2018 - 13:29

Marketing of lower strength alcohol products may increase drinking
Science Daily
"Our findings suggest that products containing less alcohol than regular strength wines and beers may be being marketed to replace soft drinks rather than products with higher alcohol content. Marketing lower strength alcohol wine and beer as being ...

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Q&A with Desmond So, CEO of Uth Creative - Marketing Interactive

Wed, 02/07/2018 - 22:30

Marketing Interactive

Q&A with Desmond So, CEO of Uth Creative
Marketing Interactive
1. Social/content marketing has evolved drastically over the years. For example, video content is now a lot shorter than in the past, shrinking from an average of 30 seconds to 10-15 seconds. How do you foresee future changes in content marketing? I ...

Google News

How to Become Better at Content Marketing – in 4 Easy Steps - Small Business Trends

Wed, 02/07/2018 - 12:04

Small Business Trends

How to Become Better at Content Marketing – in 4 Easy Steps
Small Business Trends
Marketing strategies are not as straight-forward as they once were. Gone are the days of billboards, newspaper ads, and brochures. Online content marketing is quickly paving the way as a lead marketing choice, due to its ability to reach a large ...

5 Questions to Ask When Analyzing Your Content Marketing Ideas - Search Engine Journal

Wed, 02/07/2018 - 08:59

Search Engine Journal

5 Questions to Ask When Analyzing Your Content Marketing Ideas
Search Engine Journal
You often feel like you're going round in circles trying to come up with that next big idea. One of the most difficult things to overcome during the ideation process, however, is being over critical too early on. Don't put limits on your final creative ...

The Help Hub Hero Methodology in Content Marketing - Customer Think

Tue, 02/06/2018 - 16:00

Customer Think

The Help Hub Hero Methodology in Content Marketing
Customer Think
Consumers are more in tune with advertising practices and old fashioned sales hooks than ever before. As today's digitally literate consumers become increasingly cynical with bombarded advertising they also become increasingly adept at filtering it out ...

Google News

Content Marketing 101 eBook - Alabama Media Group

Tue, 02/06/2018 - 10:45

Alabama Media Group

Content Marketing 101 eBook
Alabama Media Group
Does you business engage in content marketing? Considering that 91% of B2B marketers and 86% of B2C marketers report using content marketing as a part of their overall marketing strategy, it's safe to say that content marketing is here to stay and the ...

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Understanding the B2B Content Marketing Landscape - eMarketer

Tue, 02/06/2018 - 00:08

eMarketer

Understanding the B2B Content Marketing Landscape
eMarketer
Content has become a pillar of business-to-business (B2B) marketing. It can drive leads and enable buyers to self-educate along the path to purchase. In recent years, investment in content marketing has increased as more B2B leadership teams buy in to ...

Google News

7 Content Marketing Books to Read in 2018 - Entrepreneur

Mon, 02/05/2018 - 14:07

Entrepreneur

7 Content Marketing Books to Read in 2018
Entrepreneur
Content marketing is more than just about running successful campaigns and working hard to sustain business growth. It's also about innovation and finding new ways to create valuable content to attract customers. As a content marketer, you will never ...

Infographic: What trends signal a bright future for content marketing ... - PR Daily

Mon, 02/05/2018 - 01:04

PR Daily

Infographic: What trends signal a bright future for content marketing ...
PR Daily
Whether your organization has a B2B or B2C focus, content marketing is becoming a bigger and bigger part of your marketing mix. See these insights on where the practice is headed.

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5 Content Marketing Ideas for March 2018 - Practical Ecommerce

Sun, 02/04/2018 - 05:18

Practical Ecommerce

5 Content Marketing Ideas for March 2018
Practical Ecommerce
March is prime time for information about nutrition, success, humor, and being outside. So why not create seasonal content that will help your business build customer relationships and make sales? Content marketing is the act of creating, publishing ...

Google News

Hack To Start Ep.185: Joei Chan, content marketing manager at Mention - BetaKit

Thu, 02/01/2018 - 10:59

BetaKit

Hack To Start Ep.185: Joei Chan, content marketing manager at Mention
BetaKit
Joei Chan is a content marketing manager at Mention, a platform for real-time media monitoring. Chan is originally from Hong Kong and moved to Paris, France for a summer to study French. She ended up staying and building a career as a content marketer ...

Google News

A handy template for your content marketing mission statement - Econsultancy (blog)

Fri, 01/26/2018 - 06:28

A handy template for your content marketing mission statement
Econsultancy (blog)
This quick tip (and template) comes from Ecconsultancy's Content Strategy Best Practice Guide and concerns the creation of a content marketing mission statement. A content marketing mission statement captures the essence of content strategy in a single ...

Google News

Send Your Authority Through the Roof with Content Marketing - Influencive

Fri, 01/12/2018 - 10:08

Influencive

Send Your Authority Through the Roof with Content Marketing
Influencive
Establishing yourself as a voice of authority in your field is always listed as one of the best ways to boost sales. When consumers view you as a respected authority, they are more likely to listen to your advice and buy your products or services ...

Google News

ContentWriters Introduces New White Paper Series on Content ... - Digital Journal

Tue, 01/09/2018 - 09:20

ContentWriters Introduces New White Paper Series on Content ...
Digital Journal
New initiative bolsters CW's role as a resource and thought leader in business marketing solutions.

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4 creative ways brands use Alexa skills in content marketing - VentureBeat

Wed, 12/27/2017 - 15:10

VentureBeat

4 creative ways brands use Alexa skills in content marketing
VentureBeat
As we enter a new year, it's important to take a look at emerging marketing technologies and understand how they might fit into your annual goals for content planning. Voice is certainly one of the technologies content strategists and site owners ...

Google News

Content marketing for startups in 2018 - YourStory.com

Sun, 12/24/2017 - 09:10

YourStory.com

Content marketing for startups in 2018
YourStory.com
Content marketing has been on everyone's minds in recent years. The internet has ensured that every brand that has a story to tell can easily find a platform. With a few right moves, finding an audience is not very difficult too. The real challenge now ...

Manager, Custom Content - TechTarget

Thu, 12/21/2017 - 15:45

TechTarget

Manager, Custom Content
TechTarget
content marketing storytelling Mars Imagine what a trip to Mars would be like: How would you get there? What would the planet actually look like? Does it make you afraid? Aerospace company Lockheed Martin addressed these questions in a video they ...

Google News

7 Content Marketing Trends for 2018 - CMSWire

Wed, 12/13/2017 - 12:12

CMSWire

7 Content Marketing Trends for 2018
CMSWire
Content marketing has been around since 1895, when the John Deere company started a magazine for farmers. Fast forward to today, when brands have infinite media options for engaging customers—web sites, blogs, videos, social media, podcasts, and ...

Google News

7 Tips for Highly Effective Content Marketing - E-Commerce Times - E-Commerce Times

Mon, 10/23/2017 - 16:38

E-Commerce Times

7 Tips for Highly Effective Content Marketing - E-Commerce Times
E-Commerce Times
Content marketing, which bridges the divide between marketing and storytelling, is vital to attracting and keeping e-commerce customers. "Content marketing is ...

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There are lessons everywhere for content marketers. But are you listening? - YourStory.com

Thu, 10/19/2017 - 02:49

YourStory.com

There are lessons everywhere for content marketers. But are you listening?
YourStory.com
On its own, content marketing is a reasonably new job function. But it has always been around, in some way or another. From TVCs to long-form print ads, advertising and marketing have always relied extensively on the written word and audio-visuals to ...

Google News

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