Google Content Marketing

Synchrony is launching a content marketing platform with CNBC - Digiday

Thu, 03/22/2018 - 05:37

Digiday

Synchrony is launching a content marketing platform with CNBC
Digiday
Synchrony, the 85-year-old issuer of private label retail credit cards, is rebranding from Synchrony Financial and launching television programs, branded content and live events as part of a content marketing push called “State of Pay.” State of Pay ...
Financial Newsletter - ZacksZacks
X0306 4 2018-02-20 0 0001601712 Synchrony Financial SYF 0001614727 QUINDLEN THOMAS M C/O ...SEC.gov

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Content Marketing Manager - Built In Chicago

Tue, 03/20/2018 - 15:20

Content Marketing Manager
Built In Chicago
Civis Analytics is seeking an experienced content manager to join its team. In this role you will lead development and execution of the content strategy that sits at the core of the company's marketing efforts. This position is responsible for ...

How to Implement Your Content Marketing Strategy - The Content Standard by Skyword

Tue, 03/20/2018 - 07:21

The Content Standard by Skyword

How to Implement Your Content Marketing Strategy
The Content Standard by Skyword
Guaranteed, your department still has at least one marketing practitioner who must be untaught conventional marketing tactics. The best way to engage newcomers (or luddites) who don't “get” content marketing is to revisit your strategy together. It's ...

Google News

How to launch a successful content marketing campaign - Tech Wire Asia

Mon, 03/19/2018 - 21:07

Tech Wire Asia

How to launch a successful content marketing campaign
Tech Wire Asia
THERE is really no denying that today, content is king. Consumers are rarely falling for flashy ads with the amount of information available to them online. With this in mind, the only way you can really draw consumers in is by providing value through ...

Google News

Design and Tailor Your Content Marketing - Business 2 Community

Mon, 03/19/2018 - 15:33

Business 2 Community

Design and Tailor Your Content Marketing
Business 2 Community
Content marketing is used by almost everyone, 91% of B2B marketers employ it, as do 86% of B2C marketers. There are many reasons why these numbers are so high, but much of it comes down to the fact that many marketers consider this to be 'the way of ...

Google News

10 Must-Reads For Entrepreneurs: A Content Marketing Case Study, The Real Reason Toys R Us Failed - Forbes

Mon, 03/19/2018 - 10:35

Forbes

10 Must-Reads For Entrepreneurs: A Content Marketing Case Study, The Real Reason Toys R Us Failed
Forbes
If JPMorgan had been better run, Carolyn Rodz never would have started her network for women entrepreneurs: "In spite of my mental commitment, and the hours I poured into 'the Bank,' as we called it, because in our minds it was the only one, I found my ...

Google News

Content marketing is immune to digital advertising's cold - MuMbrella

Wed, 03/14/2018 - 22:13

MuMbrella

Content marketing is immune to digital advertising's cold
MuMbrella
But if the wheels are starting to fall off the digital advertising bus, where does that leave content marketing? According to the Gartner Hype Cycle for Digital Marketing and Advertising, content marketing is languishing in the 'trough of ...

Google News

7 marketing and promotion tactics to get your content discovered - Marketing Land

Wed, 03/14/2018 - 17:50

Marketing Land

7 marketing and promotion tactics to get your content discovered
Marketing Land
7 marketing and promotion tactics to get your content discovered. Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and website. Kristopher Jones on March 14, 2018 at 2:48 pm ...

Google News

14 Ways to Build Links Through Content Marketing - Search Engine Journal

Wed, 03/14/2018 - 10:02

Search Engine Journal

14 Ways to Build Links Through Content Marketing
Search Engine Journal
To some, content marketing means nothing more than running an ongoing guest blogging campaign. To others, using data-driven studies or even infographics is what first springs to mind. Content marketing is a minefield, but the good news is that you can ...

Google News

Content marketing and AI: Cut your costs and increase your customers - TechGenix (blog)

Wed, 03/14/2018 - 10:00

Content marketing and AI: Cut your costs and increase your customers
TechGenix (blog)
These recent developments have caused many to take a closer look at further advancement with anticipation and fear of possibly being replaced by a bot. AI systems have even entered the fields that a few years ago were seen as human-only occupations ...

Marketing guru breaks down native content - SNEWS

Wed, 03/14/2018 - 08:08

SNEWS

Marketing guru breaks down native content
SNEWS
SNEWS: Content marketing has evolved so much in recent years, from somewhat of a dirty word (i.e. advertorial) to a powerful marketing tool for brands who have good story to tell. What types of brands should be thinking about ways to invest in creative ...

4 Content Marketing Tips to Take Your Website From Good to Great - Business.com

Tue, 03/13/2018 - 16:35

Business.com

4 Content Marketing Tips to Take Your Website From Good to Great
Business.com
You can expand your brand's reach through engaging content. Here are some content marketing tips that we use on our blogs to increase readership and ultimately sales. Many marketers assume that content marketing is expensive. But the reality is that it ...

Google News

Content marketing: Don't play it safe - CUinsight.com (press release)

Mon, 03/12/2018 - 08:26

CUinsight.com (press release)

Content marketing: Don't play it safe
CUinsight.com (press release)
Chris Brogan issued a plea at the CUNA Marketing & Business Development Council Conference Sunday in San Francisco: “Stop putting junky marketing out into the universe.” That starts with creating high-impact marketing content, says Brogan, a best ...

Google News

TOP100 Academy with David Fallarme : Building awareness with inbound and content marketing - e27

Mon, 03/12/2018 - 05:12

e27

TOP100 Academy with David Fallarme : Building awareness with inbound and content marketing
e27
As a service, it provides an all-in-one integrated inbound marketing service for businesses looking to grow their clientele through features like landing pages, calls-to-action and personalised emails. The service is currently used by more than 15,000 ...

Google News

7 marketing and promotion tactics to get your content discovered - Search Engine Land

Fri, 03/09/2018 - 14:46

Search Engine Land

7 marketing and promotion tactics to get your content discovered
Search Engine Land
Paid social promotion can be one of the most precise strategies available to market your content to people who are interested in and most likely to engage with your content. For example, by using Facebook's Audience Insights, businesses can segment ...

Google News

Behind GE's content localisation strategy - Warc

Thu, 03/08/2018 - 19:06

Behind GE's content localisation strategy
Warc
SINGAPORE: Content marketing should focus on specific audiences, localisation and getting consumers to participate and contribute, according to a former GE executive. “Co-creating with the customer was the most effective for us,” said Penny Shone, GE's ...

4 trends that prove content marketing is on the rise | Articles | Home - PR Daily

Wed, 03/07/2018 - 12:00

PR Daily

4 trends that prove content marketing is on the rise | Articles | Home
PR Daily
Investing in content has never been a better use of communicator's resources. Here's why this trend is on the rise with all different kinds of organizations.

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Be Seen in All the Right Places – 4 Tips to Boost Visual Content Marketing Strategy - Rocks Digital (blog)

Tue, 03/06/2018 - 05:00

Rocks Digital (blog)

Be Seen in All the Right Places – 4 Tips to Boost Visual Content Marketing Strategy
Rocks Digital (blog)
In these days of the internet and fast lives, when people buy a book and ask are there pictures in here?, it's clear that visual content marketing is becoming more and more important. From photos you see in your Facebook or Twitter feed, images in the ...

Google News

Content Marketing Can Drive Long-tail SEO - Practical Ecommerce

Mon, 03/05/2018 - 12:27

Practical Ecommerce

Content Marketing Can Drive Long-tail SEO
Practical Ecommerce
A robust content marketing campaign may attract shoppers searching on long-tail keyword phrases, which could generate additional sales. The term “long tail” describes statistical distributions where there are many points, if you will, far from the peak ...

Google News

5 Content Marketing Ideas for April 2018 - Practical Ecommerce

Sun, 03/04/2018 - 07:51

Practical Ecommerce

5 Content Marketing Ideas for April 2018
Practical Ecommerce
Need inspiration for your company's April content marketing? Write about baseball, filmmaking, holidays, or springtime activities and shopping. Content marketing is the act of creating, publishing, and distributing articles, videos, podcasts, and even ...

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