Google Content Marketing

Send Your Authority Through the Roof with Content Marketing - Influencive

Fri, 01/12/2018 - 10:08

Influencive

Send Your Authority Through the Roof with Content Marketing
Influencive
Establishing yourself as a voice of authority in your field is always listed as one of the best ways to boost sales. When consumers view you as a respected authority, they are more likely to listen to your advice and buy your products or services ...

Google News

ContentWriters Introduces New White Paper Series on Content ... - Digital Journal

Tue, 01/09/2018 - 09:20

ContentWriters Introduces New White Paper Series on Content ...
Digital Journal
New initiative bolsters CW's role as a resource and thought leader in business marketing solutions.

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4 creative ways brands use Alexa skills in content marketing - VentureBeat

Wed, 12/27/2017 - 15:10

VentureBeat

4 creative ways brands use Alexa skills in content marketing
VentureBeat
As we enter a new year, it's important to take a look at emerging marketing technologies and understand how they might fit into your annual goals for content planning. Voice is certainly one of the technologies content strategists and site owners ...

Google News

Content marketing for startups in 2018 - YourStory.com

Sun, 12/24/2017 - 09:10

YourStory.com

Content marketing for startups in 2018
YourStory.com
Content marketing has been on everyone's minds in recent years. The internet has ensured that every brand that has a story to tell can easily find a platform. With a few right moves, finding an audience is not very difficult too. The real challenge now ...

Manager, Custom Content - TechTarget

Thu, 12/21/2017 - 15:45

TechTarget

Manager, Custom Content
TechTarget
content marketing storytelling Mars Imagine what a trip to Mars would be like: How would you get there? What would the planet actually look like? Does it make you afraid? Aerospace company Lockheed Martin addressed these questions in a video they ...

Google News

7 Content Marketing Trends for 2018 - CMSWire

Wed, 12/13/2017 - 12:12

CMSWire

7 Content Marketing Trends for 2018
CMSWire
Content marketing has been around since 1895, when the John Deere company started a magazine for farmers. Fast forward to today, when brands have infinite media options for engaging customers—web sites, blogs, videos, social media, podcasts, and ...

Google News

7 Tips for Highly Effective Content Marketing - E-Commerce Times - E-Commerce Times

Mon, 10/23/2017 - 16:38

E-Commerce Times

7 Tips for Highly Effective Content Marketing - E-Commerce Times
E-Commerce Times
Content marketing, which bridges the divide between marketing and storytelling, is vital to attracting and keeping e-commerce customers. "Content marketing is ...

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There are lessons everywhere for content marketers. But are you listening? - YourStory.com

Thu, 10/19/2017 - 02:49

YourStory.com

There are lessons everywhere for content marketers. But are you listening?
YourStory.com
On its own, content marketing is a reasonably new job function. But it has always been around, in some way or another. From TVCs to long-form print ads, advertising and marketing have always relied extensively on the written word and audio-visuals to ...

Google News

Content Marketing Is Dead! Long Live Marketing! - Forbes

Mon, 10/16/2017 - 14:43

Forbes

Content Marketing Is Dead! Long Live Marketing!
Forbes
For the past several years, content marketing has been all the rage and has been viewed as a discrete discipline within marketing. With no disrespect to the great folks at Content Marketing Institute who have done amazing work in helping marketers ...

Google News

5 Mistakes Sabotaging Your Content-Marketing Success - Entrepreneur

Fri, 10/13/2017 - 08:05

Entrepreneur

5 Mistakes Sabotaging Your Content-Marketing Success
Entrepreneur
They say that content marketing is king. Personally, I feel like it's more of a benevolent dictator because in reality, if you are running a business without a content marketing strategy, it's doomed to fail. Regardless of the quality of your products ...

Google News

Kurtosys Survey: 64% Of Asset Managers See Content Marketing As Most Effective Tool - FINalternatives

Wed, 10/11/2017 - 16:13

Kurtosys Survey: 64% Of Asset Managers See Content Marketing As Most Effective Tool
FINalternatives
Nearly two-thirds of asset managers regard content marketing as their most effective marketing tool, according to a new survey from financial services digital marketing specialist Kurtosys, with more than three out of five planning to increase their ...

5 Content Marketing Ideas for November 2017 | Practical Ecommerce - Practical Ecommerce

Sun, 10/08/2017 - 08:53

Practical Ecommerce

5 Content Marketing Ideas for November 2017 | Practical Ecommerce
Practical Ecommerce
From Thanksgiving how-tos and holiday buying guides to sporting events and odd observances, there are plenty of content topics your business can use in ...

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5 Content Marketing Projects That Will Grow Your Business - Business.com

Tue, 10/03/2017 - 13:05

Business.com

5 Content Marketing Projects That Will Grow Your Business
Business.com
Done right, content marketing has the potential to collect you more leads than traditional marketing can. Here are five types of content you can produce or hire a freelancer with content marketing expertise to create. While studies have shown that ...

Google News

Visual Content Marketing: 10 Brilliant Examples - Search Engine Journal

Mon, 09/25/2017 - 10:03

Search Engine Journal

Visual Content Marketing: 10 Brilliant Examples
Search Engine Journal
In fact, text is a man-made artifact. The more reliant you are on text, the greater the chances of readers misunderstanding your message. Text can have different interpretations, but visuals are universal. The human mind also processes visuals quickly ...

Google News

8 Ideas For Collaborative Content Marketing - Forbes

Sun, 09/17/2017 - 08:52

Forbes

8 Ideas For Collaborative Content Marketing
Forbes
... employ a single person responsible for their content marketing campaigns. There are some advantages to this, including maintaining absolute control and mastering a singular voice and vision. But if only one person is working on the content, you'll ...

Survey Finds Marketers Know All the Important Tech Trends But Aren't Prepared for Any of Them - Entrepreneur

Mon, 09/11/2017 - 12:06

Entrepreneur

Survey Finds Marketers Know All the Important Tech Trends But Aren't Prepared for Any of Them
Entrepreneur
Smart marketers are getting more skillful at content strategies that understand customer intent and then target content accordingly. In the aforementioned survey, 97 percent of respondents agree SEO and content marketing are converging, or have already ...

Google News

All That Matters Festival digs deep into big issues in content, marketing - Tech Wire Asia

Sun, 09/10/2017 - 21:47

Tech Wire Asia

All That Matters Festival digs deep into big issues in content, marketing
Tech Wire Asia
SINGAPORE will once again play host to the annual All That Matters conference, with the latest 2017 edition continuing conversations about how technology is disrupting the entertainment, content and marketing industries, and how players are responding.

Google News

5 questions every content marketer needs to ask themselves - TNW

Sat, 09/09/2017 - 12:51

TNW

5 questions every content marketer needs to ask themselves
TNW
The most common vanity metrics in content marketing are views, visits, and sometimes even opt-ins. One of my blogs had an article that generated 1,000,000+ views in a month. It was a clickbait article. But because of its general appeal, the audience ...

Google News

Outlining the difference between content strategy and content marketing - YourStory.com

Fri, 09/08/2017 - 05:46

YourStory.com

Outlining the difference between content strategy and content marketing
YourStory.com
One such clarity of thought young entrepreneurs badly need today is to know the subtle-yet-strong difference between content marketing and content strategy. The two terms are often used interchangeably without in-depth knowledge of their meanings, and ...

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Joseph Gordon-Levitt shares internet insights at Content Marketing World - cleveland.com

Thu, 09/07/2017 - 16:11

cleveland.com

Joseph Gordon-Levitt shares internet insights at Content Marketing World
cleveland.com
CLEVELAND, Ohio -- Joseph Gordon-Levitt has starred in a slew of big-budget Hollywood movies and a TV sitcom, but he wanted to tell the crowd at Content Marketing World about a small message board that he and his brother started as hobby.

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