Content Marketing News

3 Requirements of a Successful Law Firm Content Marketing Plan - JD Supra (press release)

Google Content Marketing - Fri, 03/02/2018 - 16:22

JD Supra (press release)

3 Requirements of a Successful Law Firm Content Marketing Plan
JD Supra (press release)
For some people and businesses the Web 1.0 rallying cry ("If you build it, they will come!") was true to a degree, but it never really was true enough. For the rest, it wasn't true at all. Building a website (or a blog) is not the same thing as ...

Google News

How Much Should You Brand Your Content Hub? - The Content Standard by Skyword

Google Content Marketing - Wed, 02/28/2018 - 07:05

The Content Standard by Skyword

How Much Should You Brand Your Content Hub?
The Content Standard by Skyword
So here comes that question, that debate that's raged in content marketing since the beginning of time: Yes, we want a content hub, but how much do we brand it? It's the Big One, asking whether you create a hub on your company's domain or a separate ...

Google News

Which Is Better: Content Marketing or PPC? The Pros & Cons of Both - Search Engine Journal

Google Content Marketing - Tue, 02/27/2018 - 08:00

Search Engine Journal

Which Is Better: Content Marketing or PPC? The Pros & Cons of Both
Search Engine Journal
Con: Content Marketing Takes Longer to Net ROI. Content marketing takes serious commitment. On average, you won't see results until months after you publish your content. However, once you do start seeing ROI, it snowballs. For example, if you use ...

Google News

Rock content creation using AI (VB Live) - VentureBeat

Google Content Marketing - Tue, 02/27/2018 - 07:11

VentureBeat

Rock content creation using AI (VB Live)
VentureBeat
Artificial intelligence is getting its sticky hands on all of your marketing strategies. But using AI to enhance content creation and marketing is old news. News giants like The Associated Press, Yahoo, and Fox have been using AI to write certain types ...

Content Marketing Intern - Pedestrian TV

Google Content Marketing - Tue, 02/27/2018 - 00:22

Pedestrian TV

Content Marketing Intern
Pedestrian TV
We've set out to read thousands of the most influential non-fiction books and summarise the best nuggets of wisdom into engaging content with one core mission: to spread wisdom. The role: We're hiring people to help us with writing book summaries for ...

Google News

3 content marketing truths - woodworkingnetwork.com

Google Content Marketing - Mon, 02/26/2018 - 22:04

woodworkingnetwork.com

3 content marketing truths
woodworkingnetwork.com
I've been asked to be on a panel about content marketing on Tuesday, March 27th at the Cabinet and Closet Conference. As a maniacal blogger ('er content chugger-outer), I was thinking the first question you might have is, “Mike – why should I give a ...

The Importance of Social Strategy in Content Marketing - Folio Magazine

Google Content Marketing - Mon, 02/26/2018 - 13:13

Folio Magazine

The Importance of Social Strategy in Content Marketing
Folio Magazine
Often I hear from clients and internal marketing teams that we need to add social media to a content marketing campaign. “Let's just add in some tweets, Facebooks posts, LinkedIn posts, etc.,” they'll say. socials. But how much strategy is really going ...

The State of Content Marketing 2018 - EContent (press release)

Google Content Marketing - Mon, 02/26/2018 - 00:01

EContent (press release)

The State of Content Marketing 2018
EContent (press release)
Article Image Another year is gone, and both B2C and B2B marketers still continue to be increasingly focused on content marketing. Despite new technology that may take the content production world by storm, movement has been somewhat slow among the ...

Tools which Help to Enhance your Content Marketing Skills - BBN Times

Google Content Marketing - Fri, 02/23/2018 - 07:03

BBN Times

Tools which Help to Enhance your Content Marketing Skills
BBN Times
Grammarly is a tool that is very effective and helps in catching small grammatical errors so that your content is error free. This tools also helps to analyze the writing pattern which forms the writing style of any writer. Downloading the paid version ...

Interview: Jo Duncan on becoming the queen of lean content marketing - TechSPARK (blog)

Google Content Marketing - Fri, 02/23/2018 - 03:11

TechSPARK (blog)

Interview: Jo Duncan on becoming the queen of lean content marketing
TechSPARK (blog)
Tackling the region's content catastrophes, Jo Duncan, a Bristol-based comedian and copywriter, founded the startup Lean Content and recently published a book 'Lean Content Marketing' (pictured right) to help entrepreneurs, marketers and small ...

15 Essential Skills for Content Marketers—Do You Have Them? - AllBusiness.com

Google Content Marketing - Fri, 02/23/2018 - 01:31

AllBusiness.com

15 Essential Skills for Content Marketers—Do You Have Them?
AllBusiness.com
Got content marketing skills? I sure hope you do, because your work in content marketing will probably require all of them—and maybe even a few you don't already have. Whatever skills you don't have now, you can learn over time. The skills I'd ...

How to Use Content Marketing Tools to Get More YouTube Views - Search Engine People (blog)

Google Content Marketing - Thu, 02/22/2018 - 09:07

Search Engine People (blog)

How to Use Content Marketing Tools to Get More YouTube Views
Search Engine People (blog)
Video marketing has begun to critically impact the consumer journey in many industries, and social media and content marketers have begun to pay more attention to the niche. In fact, many consumers look for information online before making a purchase ...

What is Your Content Marketing For? - Business 2 Community

Google Content Marketing - Wed, 02/21/2018 - 12:15

Business 2 Community

What is Your Content Marketing For?
Business 2 Community
The reason that content marketing became so popular is because there has been a general rebellion against all things advertising. The theory (and evidence proves this) is that customers are so overloaded with ads these days that they are adapting to ...

Google News

How Alexa Could Be Your Next Content Marketing Channel - Business 2 Community

Google Content Marketing - Sat, 02/17/2018 - 12:46

Business 2 Community

How Alexa Could Be Your Next Content Marketing Channel
Business 2 Community
Content marketing goes through numerous changes, but the biggest shifts occur when technology changes too. Think about voice search (which is going from strength to strength) and you'll understand that these major shifts are exciting and obviously ...

Building A Content Marketing Strategy That Sells « CBS New York - CBS New York

Google Content Marketing - Fri, 02/16/2018 - 15:30

CBS New York

Building A Content Marketing Strategy That Sells « CBS New York
CBS New York
Having a content marketing strategy is a must in order to promote small business growth. While it can take some legwork, focusing on quality and target markets can help take your business to the next level. Social media can also play a role in how you ...

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Building A Content Marketing Strategy That Sells - CBS Chicago

Google Content Marketing - Fri, 02/16/2018 - 15:29

CBS Chicago

Building A Content Marketing Strategy That Sells
CBS Chicago
Research what content competitors are creating and analyze how the content is performing. There are a variety of resources to help, including Content Forest, which has additional tools to help find content from competitors, popular content, and ...

Bauer opens doors to content marketing business Story54 - AdNews

Google Content Marketing - Thu, 02/15/2018 - 19:39

AdNews

Bauer opens doors to content marketing business Story54
AdNews
Bauer has formally launched its new content marketing division, Story54, in a bid to assist premium brands respectfully connect with female audiences. Story54 has a strategic remit to create “insight-led brand entertainment and storytelling for women ...

Google News

Why You Should Use Content Marketing - ThomasNet News (blog)

Google Content Marketing - Wed, 02/14/2018 - 12:21

ThomasNet News (blog)

Why You Should Use Content Marketing
ThomasNet News (blog)
What makes content marketing powerful is the ability to do just that by authoring pieces of content that speak to each unique interest and concern. As each individual becomes familiar with how your brand relates to her, she will be more comfortable ...

Google News

SembraMedia Launches Online School for Entrepreneurial Journalism in Spanish - MediaShift

Google Content Marketing - Wed, 02/14/2018 - 06:04

MediaShift

SembraMedia Launches Online School for Entrepreneurial Journalism in Spanish
MediaShift
But as we started thinking creatively, we realized how we could use our reporting and writing skills to do content marketing. Producing content for clients became the income source that allowed us to continue doing what we love the most: journalism ...

Google News

Major Content Marketing Trends For 2018 - Business 2 Community

Google Content Marketing - Tue, 02/13/2018 - 20:43

Business 2 Community

Major Content Marketing Trends For 2018
Business 2 Community
Content marketing is well on its way to continuing its momentum. Every year opens and the progression of content marketing is still constant. The investment will seem to be on the rise and the effectiveness of this practice more important than ever ...

Google News

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