Content Marketing News

5 Content Marketing Ideas for October 2017 - Practical Ecommerce

Google Content Marketing - Thu, 09/07/2017 - 09:45

Practical Ecommerce

5 Content Marketing Ideas for October 2017
Practical Ecommerce
And content marketing — the act of creating, publishing and distributing content with the aim of attracting, engaging, and retaining customers — can be one of the best ways to provide a better customer experience. For October, consider engaging your ...

Content Marketing World kicks off at Huntington Convention Center (video) - cleveland.com

Google Content Marketing - Tue, 09/05/2017 - 16:09

cleveland.com

Content Marketing World kicks off at Huntington Convention Center (video)
cleveland.com
CLEVELAND, Ohio -- Orange was the color of the day as Content Marketing World brought brightly clad attendees to downtown Cleveland to learn how to package their messages so consumers will hear them. Orange is the unofficial color of the event, which ...

Google News

Content marketing & SEO: The scalable way to be in the right place at the right time - Search Engine Land

Google Content Marketing - Fri, 09/01/2017 - 10:27

Search Engine Land

Content marketing & SEO: The scalable way to be in the right place at the right time
Search Engine Land
Content marketing and search engine optimization (SEO) are both titans of modern marketing, yet they're not spoken about in the same conversation often enough. In this article, I will take a quick look at content marketing and SEO and then detail how ...

Google News

A Photographer's Guide To Content Marketing - Fstoppers

Google Content Marketing - Thu, 08/31/2017 - 16:48

Fstoppers

A Photographer's Guide To Content Marketing
Fstoppers
For those just diving into the business part of photography, simply put, content marketing is the act of creating and sharing unique and valuable content that is relevant to your profession and publishing that content on a regular basis for the benefit ...

Google News

Why Video Content Needs to Be a Part of Your Content Marketing Strategy - Influencive

Google Content Marketing - Tue, 08/29/2017 - 10:07

Influencive

Why Video Content Needs to Be a Part of Your Content Marketing Strategy
Influencive
Brian Dean, Neil Patel, Sujan Patel, and many more marketers are creating video content. Video content is hot right now and it's here to stay. Up until the last few years, a lot of marketers and b2b companies have stayed away from doing video content ...

Google News

Industrial Content Marketing: Product Centric vs. Customer Centric Content - Customer Think

Google Content Marketing - Mon, 08/28/2017 - 12:07

Customer Think

Industrial Content Marketing: Product Centric vs. Customer Centric Content
Customer Think
Recently, I had an interesting conversation about industrial content marketing with the President and the Marketing Manager of a manufacturing company. They design and make engineered systems used in the Metalworking and the Pulp & Paper industries.

Google News

The Ideal vs. the Reality of Content Marketing in 2017 - Associations Now

Google Content Marketing - Fri, 08/25/2017 - 17:47

Associations Now

The Ideal vs. the Reality of Content Marketing in 2017
Associations Now
CMI's 2017 Content Management & Strategy Survey [PDF] found that email is the most common technology used to manage content marketing efforts (76 percent of respondents rely on email), with content management systems (57 percent) not far behind.

Google News

3 Ways to Stop Overcomplicating Your Content Marketing Strategy - Entrepreneur

Google Content Marketing - Thu, 08/24/2017 - 08:34

3 Ways to Stop Overcomplicating Your Content Marketing Strategy
Entrepreneur
If you want to drive more people to your website or attract more followers on social channels, Entrepreneur Network partner Kate Volman has some advice for you: Create more content. Whether it's blog posts, infographics or videos, it's important to ...

The 7 secrets of content marketing ​ - InvestmentNews (blog)

Google Content Marketing - Wed, 08/23/2017 - 15:31

InvestmentNews (blog)

The 7 secrets of content marketing
InvestmentNews (blog)
Here's something that happens to me a lot: I finally convince an adviser to try content marketing. Then I have to talk them down off the ledge once they realize the whole world will be able to read everything they publish online. That includes their ...

Google News

Content Marketing Tools Are Becoming More Diversified - eMarketer

Google Content Marketing - Tue, 08/22/2017 - 22:45

eMarketer

Content Marketing Tools Are Becoming More Diversified
eMarketer
Email marketing technology is central to an organization's content marketing effort, but there's more to an effective campaign than just an email solution. With automation tools gaining traction and artificial intelligence (AI) improving existing ...

Google News

The unexpected in-house benefits of content marketing - The Drum

Google Content Marketing - Tue, 08/22/2017 - 06:56

The Drum

The unexpected in-house benefits of content marketing
The Drum
In 2017, most of us are now familiar with the concept of 'content marketing' and its associated benefits. Creating, publishing and distributing engaging content for a specific audience, if done correctly, can undoubtedly boost the fortunes of a ...

Google News

What Is Typography? An Executive Summary for Content Marketers - The Content Standard by Skyword

Google Content Marketing - Fri, 08/18/2017 - 07:50

The Content Standard by Skyword

What Is Typography? An Executive Summary for Content Marketers
The Content Standard by Skyword
Remember when marketers could say, “That's not my job. I just do branding”? Yeah, me neither. Modern content marketing leaders need to be well-versed in a wide range of topics: marketing automation technology, data analysis, search engine optimization, ...

7 Impactful Ways to Increase Content Engagement - Inc.com

Google Content Marketing - Thu, 08/17/2017 - 15:07

Inc.com

7 Impactful Ways to Increase Content Engagement
Inc.com
Like most everything else, successful content marketing is really about working smarter and not harder. Anyone who has ever started a blog knows firsthand how much of an undertaking that is. Developing consistent, riveting content takes a strong ...

Google News

Is it time to get more aggressive with your content marketing? - PR Daily (registration)

Google Content Marketing - Thu, 08/17/2017 - 04:04

PR Daily (registration)

Is it time to get more aggressive with your content marketing?
PR Daily (registration)
Now that both audiences and commerce are online, it's crucial that you produce engaging, high-quality digital content to attract those audiences to your site. That content should include diverse content types—consistent blogging, social media ...

and more »

Is it time to get more aggressive with your content marketing? - PR Daily (registration)

Google Content Marketing - Thu, 08/17/2017 - 04:01

PR Daily (registration)

Is it time to get more aggressive with your content marketing?
PR Daily (registration)
Now that both audiences and commerce are online, it's crucial that you produce engaging, high-quality digital content to attract those audiences to your site. That content should include diverse content types—consistent blogging, social media ...

and more »

6 Crazy Effective Growth Hacks for Your Next Content Marketing Campaign - Entrepreneur

Google Content Marketing - Wed, 08/16/2017 - 13:35

Entrepreneur

6 Crazy Effective Growth Hacks for Your Next Content Marketing Campaign
Entrepreneur
If you have been struggling to grow your content marketing campaigns due to the overabundance of competition, then it is time to try something a little bit different. Growth-hacking is a relatively new term for a set of tactics and techniques. These ...

Google News

When Content Marketing Best Practices…Aren't - Business 2 Community

Google Content Marketing - Wed, 08/16/2017 - 12:05

Business 2 Community

When Content Marketing Best Practices…Aren't
Business 2 Community
If you listen to the content marketing gurus, you'd come away convinced that traffic is the Holy Grail for content. (Just for fun, I Googled “increase website traffic.” The search engine auto-completed for me as soon as I typed “increase we…” and ...

Australian Advertising Agency Still Celebrating That Global Content Marketing Award - Adweek

Google Content Marketing - Wed, 08/16/2017 - 11:05

Adweek

Australian Advertising Agency Still Celebrating That Global Content Marketing Award
Adweek
At the recent Global Content Marketing Awards, the winner in the category of Native Advertising/Sponsored Content was Tourism New Zealand, for a piece in Robb Report about U.S. restaurateurs visiting Kiwi country. The campaign was spearheaded by the ...

'Do butt clicks count?': Content marketers sound off on Facebook and ROI - Digiday

Google Content Marketing - Wed, 08/16/2017 - 00:11

'Do butt clicks count?': Content marketers sound off on Facebook and ROI
Digiday
This week, we gathered together brand managers, editorial directors and social media strategists from brands in Vail, Colorado, for the Digiday Content Marketing Summit. Along with hearing from speakers from brands like Reebok, IBM and Heineken, ...

Rakuten-owned Voyagin hires new content marketing lead - Marketing Interactive

Google Content Marketing - Tue, 08/15/2017 - 22:55

Marketing Interactive

Rakuten-owned Voyagin hires new content marketing lead
Marketing Interactive
Voyagin, an online travel marketplace owned by Japanese e-commerce giant Rakuten Inc, has appointed Theodoric Chew as its new head of affiliate and content marketing. In the newly created role, Chew is responsible for the creation of a new content ...

Google News

Pages