Content Marketing News

Should You Outsource Content Marketing? - Business 2 Community

Google Content Marketing - Tue, 06/27/2017 - 16:10

Business 2 Community

Should You Outsource Content Marketing?
Business 2 Community
To avoid limiting yourself you may want to outsource those aspects of content marketing that can improve your business's image even when you're a staff of one. Good candidates to outsource to avoid looking small include branding, web design, content ...

11 creative ways to pump up your content marketing game | Articles ... - PR Daily (registration)

Google Content Marketing - Mon, 06/26/2017 - 14:03

PR Daily (registration)

11 creative ways to pump up your content marketing game | Articles ...
PR Daily (registration)
Without a solid plan—that includes creating, drafting and scheduling your posts at least a week at a time—content marketing can feel overwhelming. To shine ...

and more »

8 Versatile Content Marketing Tools to Boost Retention [Infographic] - Social Barrel (blog)

Google Content Marketing - Mon, 06/26/2017 - 02:24

Social Barrel (blog)

8 Versatile Content Marketing Tools to Boost Retention [Infographic]
Social Barrel (blog)
The time when the primary brand goal was, by all means, to make a random person buy a product is long past. Now a single sale hardly plays a big role in the brand success. The main focus of the businesses concentrates on the customers' retention and ...

The present and future of Chinese content marketing - Marketing Interactive

Google Content Marketing - Sun, 06/25/2017 - 23:04

Marketing Interactive

The present and future of Chinese content marketing
Marketing Interactive
In the long term, having a more sustainable content marketing strategy is more fruitful. Although a mass strategy offers a broader foundation, having a stable consumer base delivers more value. This requires marketeers to understand their own brands ...

How content drives revenue (and how to prove it) - Marketing Land

Google Content Marketing - Fri, 06/23/2017 - 12:10

Marketing Land

How content drives revenue (and how to prove it)
Marketing Land
Something that intrigues me is how few people seem to understand that you can and do drive revenue with the content you create. I've had clients ask how you measure the success of a content marketing program, and it's not a secret that we should keep ...

Google News

Get answers to your content marketing questions - Marketing Land

Google Content Marketing - Thu, 06/22/2017 - 17:47

Marketing Land

Get answers to your content marketing questions
Marketing Land
When it comes to content marketing, we know you have questions. Marketing Land's Content Marketing Tools: A Marketer's Guide has you covered. This guide examines the current market for content marketing tools and answers the following questions:.

D'oh! Three common content promotion mistakes - Marketing Land

Google Content Marketing - Wed, 06/21/2017 - 10:50

Marketing Land

D'oh! Three common content promotion mistakes
Marketing Land
Three Common Outreach Mistakes | Marketing Land Think about the last great piece of content you saw. Did you find it directly at the source, or did you find it after bouncing around among a few links? It's likely the latter, and you found it because ...

How videos can transform your content marketing strategy - YourStory.com

Google Content Marketing - Tue, 06/20/2017 - 14:57

YourStory.com

How videos can transform your content marketing strategy
YourStory.com
Presentation of content in the form of videos have percolated through to all mediums, be it branding, marketing, content generation, vlogs. Here are reasons why ...

and more »

Why Educational Content Marketing Is So Powerful - The Content Standard by Skyword

Google Content Marketing - Tue, 06/20/2017 - 08:53

The Content Standard by Skyword

Why Educational Content Marketing Is So Powerful
The Content Standard by Skyword
In situations like these, educational content marketing can play a pivotal role. When people have questions about complex or confusing topics, they look for authoritative voices that help explain, illustrate, or enlighten. And when they find an expert ...

The Evolution of Content Marketing: What the 1900s Can Teach You - Search Engine Journal

Google Content Marketing - Tue, 06/20/2017 - 07:30

Search Engine Journal

The Evolution of Content Marketing: What the 1900s Can Teach You
Search Engine Journal
But content marketing isn't exactly new. Known today for their big green tractors, John Deere was an early adopter of content marketing, producing its own lifestyle magazine for farmers in 1895 called “The Furrow”. No, it wasn't a catalog to sell their ...

3 tips for using local content marketing to snag clients - Inman.com

Google Content Marketing - Mon, 06/19/2017 - 04:35

3 tips for using local content marketing to snag clients
Inman.com
Real estate agents should use local content marketing as a method for driving traffic to their real estate pages and connecting with potential clients. Providing a neighborhood city guide can help you become the go-to information source for your community.

Content Marketing Executive - Prolific North

Google Content Marketing - Fri, 06/16/2017 - 04:32

Content Marketing Executive
Prolific North
We're on the lookout for a content marketing executive to be part of the team in Manchester. We're a top UK digital agency working with more big brands and household names than ever before. We work with clients on their digital strategy and help them ...

How to Build a Content Marketing Strategy That Works in 5 Steps - Search Engine Journal

Google Content Marketing - Thu, 06/15/2017 - 07:32

Search Engine Journal

How to Build a Content Marketing Strategy That Works in 5 Steps
Search Engine Journal
Building a content marketing strategy will help ensure that all your time, energy, and money are focused on reaching a particular goal that helps your business grow. Concentrating on this goal will prevent you from creating irrelevant content pieces ...

The Importance of Content Marketing in 2017 and Beyond - Business 2 Community

Google Content Marketing - Wed, 06/14/2017 - 19:32

Business 2 Community

The Importance of Content Marketing in 2017 and Beyond
Business 2 Community
In today's fast-paced digital world, content marketing is the heart of marketing. When it comes to building brand awareness, connecting with your target audience, building trust and showcasing your authority, there's no pursuit more powerful. In fact ...

When Does It Make Sense to Outsource Content Marketing? - Business 2 Community

Google Content Marketing - Wed, 06/14/2017 - 15:22

Business 2 Community

When Does It Make Sense to Outsource Content Marketing?
Business 2 Community
You're in the top 13% of marketers, according to HubSpot's annual State of Inbound survey, and if those blogs are driving great results you can probably skip the rest of this article. Everybody else is caught in the classic content marketing quandary ...

Why content matters (no matter what type of marketer you are) - Marketing Land

Google Content Marketing - Wed, 06/14/2017 - 11:11

Marketing Land

Why content matters (no matter what type of marketer you are)
Marketing Land
No matter what kind of marketer you are, content matters. The reasons for this are manifold. Yes, there's content marketing, which has long been called the “new black” in the marketing arsenal. Content marketing has risen to prominence for a slew of ...

Google News

Is Content Marketing the Toughest Email List Growth Tactic? - eMarketer

Google Content Marketing - Tue, 06/13/2017 - 22:46

eMarketer

Is Content Marketing the Toughest Email List Growth Tactic?
eMarketer
Email is among the most powerful marketing channels available, but as brands work to grow their email lists, they're finding that the most effective tactics can also be some of the most difficult to rely on. A March 2017 survey of marketing ...

Buzzwords and Hyperbole: Friends or Foes in Content Marketing? - The Content Standard by Skyword

Google Content Marketing - Tue, 06/13/2017 - 09:07

The Content Standard by Skyword

Buzzwords and Hyperbole: Friends or Foes in Content Marketing?
The Content Standard by Skyword
It's always nice to be praised, but have you ever met someone who doled out too many compliments? I had a boss like that years ago, before I got into content marketing. Every day, as I left the office, she would call out, “Thanks, Taylor. Great work today!

NetLine brings company-targeting to its self-service content marketing portal - MarTech Today

Google Content Marketing - Mon, 06/12/2017 - 20:19

MarTech Today

NetLine brings company-targeting to its self-service content marketing portal
MarTech Today
It is adding the ability for self-service marketers to upload a list of specific companies along with their content, and pay only when they obtain leads from those companies. The company notes this kind of targeting/lead payment was previously only ...

Google News

Facebook Marketing Partners Content Marketing Specialty Is Now Creative Platforms - Adweek

Google Content Marketing - Mon, 06/12/2017 - 16:05

Facebook Marketing Partners Content Marketing Specialty Is Now Creative Platforms
Adweek
Content Marketing will now be called Creative Platforms. This change reflects a more accurate representation of what our partners do, and it is intended to give marketers a clearer understanding of the capabilities available to them. Over time ...

Pages