Content Marketing News

7 Tips for Highly Effective Content Marketing - E-Commerce Times - E-Commerce Times

Google Content Marketing - Mon, 10/23/2017 - 16:38

E-Commerce Times

7 Tips for Highly Effective Content Marketing - E-Commerce Times
E-Commerce Times
Content marketing, which bridges the divide between marketing and storytelling, is vital to attracting and keeping e-commerce customers. "Content marketing is ...

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There are lessons everywhere for content marketers. But are you listening? - YourStory.com

Google Content Marketing - Thu, 10/19/2017 - 02:49

YourStory.com

There are lessons everywhere for content marketers. But are you listening?
YourStory.com
On its own, content marketing is a reasonably new job function. But it has always been around, in some way or another. From TVCs to long-form print ads, advertising and marketing have always relied extensively on the written word and audio-visuals to ...

Google News

Content Marketing Is Dead! Long Live Marketing! - Forbes

Google Content Marketing - Mon, 10/16/2017 - 14:43

Forbes

Content Marketing Is Dead! Long Live Marketing!
Forbes
For the past several years, content marketing has been all the rage and has been viewed as a discrete discipline within marketing. With no disrespect to the great folks at Content Marketing Institute who have done amazing work in helping marketers ...

Google News

5 Mistakes Sabotaging Your Content-Marketing Success - Entrepreneur

Google Content Marketing - Fri, 10/13/2017 - 08:05

Entrepreneur

5 Mistakes Sabotaging Your Content-Marketing Success
Entrepreneur
They say that content marketing is king. Personally, I feel like it's more of a benevolent dictator because in reality, if you are running a business without a content marketing strategy, it's doomed to fail. Regardless of the quality of your products ...

Google News

Kurtosys Survey: 64% Of Asset Managers See Content Marketing As Most Effective Tool - FINalternatives

Google Content Marketing - Wed, 10/11/2017 - 16:13

Kurtosys Survey: 64% Of Asset Managers See Content Marketing As Most Effective Tool
FINalternatives
Nearly two-thirds of asset managers regard content marketing as their most effective marketing tool, according to a new survey from financial services digital marketing specialist Kurtosys, with more than three out of five planning to increase their ...

5 Content Marketing Ideas for November 2017 | Practical Ecommerce - Practical Ecommerce

Google Content Marketing - Sun, 10/08/2017 - 08:53

Practical Ecommerce

5 Content Marketing Ideas for November 2017 | Practical Ecommerce
Practical Ecommerce
From Thanksgiving how-tos and holiday buying guides to sporting events and odd observances, there are plenty of content topics your business can use in ...

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5 Content Marketing Projects That Will Grow Your Business - Business.com

Google Content Marketing - Tue, 10/03/2017 - 13:05

Business.com

5 Content Marketing Projects That Will Grow Your Business
Business.com
Done right, content marketing has the potential to collect you more leads than traditional marketing can. Here are five types of content you can produce or hire a freelancer with content marketing expertise to create. While studies have shown that ...

Google News

Visual Content Marketing: 10 Brilliant Examples - Search Engine Journal

Google Content Marketing - Mon, 09/25/2017 - 10:03

Search Engine Journal

Visual Content Marketing: 10 Brilliant Examples
Search Engine Journal
In fact, text is a man-made artifact. The more reliant you are on text, the greater the chances of readers misunderstanding your message. Text can have different interpretations, but visuals are universal. The human mind also processes visuals quickly ...

Google News

8 Ideas For Collaborative Content Marketing - Forbes

Google Content Marketing - Sun, 09/17/2017 - 08:52

Forbes

8 Ideas For Collaborative Content Marketing
Forbes
... employ a single person responsible for their content marketing campaigns. There are some advantages to this, including maintaining absolute control and mastering a singular voice and vision. But if only one person is working on the content, you'll ...

Survey Finds Marketers Know All the Important Tech Trends But Aren't Prepared for Any of Them - Entrepreneur

Google Content Marketing - Mon, 09/11/2017 - 12:06

Entrepreneur

Survey Finds Marketers Know All the Important Tech Trends But Aren't Prepared for Any of Them
Entrepreneur
Smart marketers are getting more skillful at content strategies that understand customer intent and then target content accordingly. In the aforementioned survey, 97 percent of respondents agree SEO and content marketing are converging, or have already ...

Google News

All That Matters Festival digs deep into big issues in content, marketing - Tech Wire Asia

Google Content Marketing - Sun, 09/10/2017 - 21:47

Tech Wire Asia

All That Matters Festival digs deep into big issues in content, marketing
Tech Wire Asia
SINGAPORE will once again play host to the annual All That Matters conference, with the latest 2017 edition continuing conversations about how technology is disrupting the entertainment, content and marketing industries, and how players are responding.

Google News

5 questions every content marketer needs to ask themselves - TNW

Google Content Marketing - Sat, 09/09/2017 - 12:51

TNW

5 questions every content marketer needs to ask themselves
TNW
The most common vanity metrics in content marketing are views, visits, and sometimes even opt-ins. One of my blogs had an article that generated 1,000,000+ views in a month. It was a clickbait article. But because of its general appeal, the audience ...

Google News

Outlining the difference between content strategy and content marketing - YourStory.com

Google Content Marketing - Fri, 09/08/2017 - 05:46

YourStory.com

Outlining the difference between content strategy and content marketing
YourStory.com
One such clarity of thought young entrepreneurs badly need today is to know the subtle-yet-strong difference between content marketing and content strategy. The two terms are often used interchangeably without in-depth knowledge of their meanings, and ...

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Joseph Gordon-Levitt shares internet insights at Content Marketing World - cleveland.com

Google Content Marketing - Thu, 09/07/2017 - 16:11

cleveland.com

Joseph Gordon-Levitt shares internet insights at Content Marketing World
cleveland.com
CLEVELAND, Ohio -- Joseph Gordon-Levitt has starred in a slew of big-budget Hollywood movies and a TV sitcom, but he wanted to tell the crowd at Content Marketing World about a small message board that he and his brother started as hobby.

5 Content Marketing Ideas for October 2017 - Practical Ecommerce

Google Content Marketing - Thu, 09/07/2017 - 09:45

Practical Ecommerce

5 Content Marketing Ideas for October 2017
Practical Ecommerce
And content marketing — the act of creating, publishing and distributing content with the aim of attracting, engaging, and retaining customers — can be one of the best ways to provide a better customer experience. For October, consider engaging your ...

Content Marketing World kicks off at Huntington Convention Center (video) - cleveland.com

Google Content Marketing - Tue, 09/05/2017 - 16:09

cleveland.com

Content Marketing World kicks off at Huntington Convention Center (video)
cleveland.com
CLEVELAND, Ohio -- Orange was the color of the day as Content Marketing World brought brightly clad attendees to downtown Cleveland to learn how to package their messages so consumers will hear them. Orange is the unofficial color of the event, which ...

Google News

Content marketing & SEO: The scalable way to be in the right place at the right time - Search Engine Land

Google Content Marketing - Fri, 09/01/2017 - 10:27

Search Engine Land

Content marketing & SEO: The scalable way to be in the right place at the right time
Search Engine Land
Content marketing and search engine optimization (SEO) are both titans of modern marketing, yet they're not spoken about in the same conversation often enough. In this article, I will take a quick look at content marketing and SEO and then detail how ...

Google News

A Photographer's Guide To Content Marketing - Fstoppers

Google Content Marketing - Thu, 08/31/2017 - 16:48

Fstoppers

A Photographer's Guide To Content Marketing
Fstoppers
For those just diving into the business part of photography, simply put, content marketing is the act of creating and sharing unique and valuable content that is relevant to your profession and publishing that content on a regular basis for the benefit ...

Google News

Why Video Content Needs to Be a Part of Your Content Marketing Strategy - Influencive

Google Content Marketing - Tue, 08/29/2017 - 10:07

Influencive

Why Video Content Needs to Be a Part of Your Content Marketing Strategy
Influencive
Brian Dean, Neil Patel, Sujan Patel, and many more marketers are creating video content. Video content is hot right now and it's here to stay. Up until the last few years, a lot of marketers and b2b companies have stayed away from doing video content ...

Google News

Industrial Content Marketing: Product Centric vs. Customer Centric Content - Customer Think

Google Content Marketing - Mon, 08/28/2017 - 12:07

Customer Think

Industrial Content Marketing: Product Centric vs. Customer Centric Content
Customer Think
Recently, I had an interesting conversation about industrial content marketing with the President and the Marketing Manager of a manufacturing company. They design and make engineered systems used in the Metalworking and the Pulp & Paper industries.

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