Content Marketing News

How Alexa Could Be Your Next Content Marketing Channel - Business 2 Community

Google Content Marketing - Sat, 02/17/2018 - 12:46

Business 2 Community

How Alexa Could Be Your Next Content Marketing Channel
Business 2 Community
Content marketing goes through numerous changes, but the biggest shifts occur when technology changes too. Think about voice search (which is going from strength to strength) and you'll understand that these major shifts are exciting and obviously ...

Building A Content Marketing Strategy That Sells « CBS New York - CBS New York

Google Content Marketing - Fri, 02/16/2018 - 15:30

CBS New York

Building A Content Marketing Strategy That Sells « CBS New York
CBS New York
Having a content marketing strategy is a must in order to promote small business growth. While it can take some legwork, focusing on quality and target markets can help take your business to the next level. Social media can also play a role in how you ...

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Building A Content Marketing Strategy That Sells - CBS Chicago

Google Content Marketing - Fri, 02/16/2018 - 15:29

CBS Chicago

Building A Content Marketing Strategy That Sells
CBS Chicago
Research what content competitors are creating and analyze how the content is performing. There are a variety of resources to help, including Content Forest, which has additional tools to help find content from competitors, popular content, and ...

Bauer opens doors to content marketing business Story54 - AdNews

Google Content Marketing - Thu, 02/15/2018 - 19:39

AdNews

Bauer opens doors to content marketing business Story54
AdNews
Bauer has formally launched its new content marketing division, Story54, in a bid to assist premium brands respectfully connect with female audiences. Story54 has a strategic remit to create “insight-led brand entertainment and storytelling for women ...

Google News

Why You Should Use Content Marketing - ThomasNet News (blog)

Google Content Marketing - Wed, 02/14/2018 - 12:21

ThomasNet News (blog)

Why You Should Use Content Marketing
ThomasNet News (blog)
What makes content marketing powerful is the ability to do just that by authoring pieces of content that speak to each unique interest and concern. As each individual becomes familiar with how your brand relates to her, she will be more comfortable ...

Google News

SembraMedia Launches Online School for Entrepreneurial Journalism in Spanish - MediaShift

Google Content Marketing - Wed, 02/14/2018 - 06:04

MediaShift

SembraMedia Launches Online School for Entrepreneurial Journalism in Spanish
MediaShift
But as we started thinking creatively, we realized how we could use our reporting and writing skills to do content marketing. Producing content for clients became the income source that allowed us to continue doing what we love the most: journalism ...

Google News

Major Content Marketing Trends For 2018 - Business 2 Community

Google Content Marketing - Tue, 02/13/2018 - 20:43

Business 2 Community

Major Content Marketing Trends For 2018
Business 2 Community
Content marketing is well on its way to continuing its momentum. Every year opens and the progression of content marketing is still constant. The investment will seem to be on the rise and the effectiveness of this practice more important than ever ...

Google News

Marketing of lower strength alcohol products may increase drinking - Science Daily

Google Content Marketing - Thu, 02/08/2018 - 13:29

Marketing of lower strength alcohol products may increase drinking
Science Daily
"Our findings suggest that products containing less alcohol than regular strength wines and beers may be being marketed to replace soft drinks rather than products with higher alcohol content. Marketing lower strength alcohol wine and beer as being ...

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Q&A with Desmond So, CEO of Uth Creative - Marketing Interactive

Google Content Marketing - Wed, 02/07/2018 - 22:30

Marketing Interactive

Q&A with Desmond So, CEO of Uth Creative
Marketing Interactive
1. Social/content marketing has evolved drastically over the years. For example, video content is now a lot shorter than in the past, shrinking from an average of 30 seconds to 10-15 seconds. How do you foresee future changes in content marketing? I ...

Google News

How to Become Better at Content Marketing – in 4 Easy Steps - Small Business Trends

Google Content Marketing - Wed, 02/07/2018 - 12:04

Small Business Trends

How to Become Better at Content Marketing – in 4 Easy Steps
Small Business Trends
Marketing strategies are not as straight-forward as they once were. Gone are the days of billboards, newspaper ads, and brochures. Online content marketing is quickly paving the way as a lead marketing choice, due to its ability to reach a large ...

5 Questions to Ask When Analyzing Your Content Marketing Ideas - Search Engine Journal

Google Content Marketing - Wed, 02/07/2018 - 08:59

Search Engine Journal

5 Questions to Ask When Analyzing Your Content Marketing Ideas
Search Engine Journal
You often feel like you're going round in circles trying to come up with that next big idea. One of the most difficult things to overcome during the ideation process, however, is being over critical too early on. Don't put limits on your final creative ...

The Help Hub Hero Methodology in Content Marketing - Customer Think

Google Content Marketing - Tue, 02/06/2018 - 16:00

Customer Think

The Help Hub Hero Methodology in Content Marketing
Customer Think
Consumers are more in tune with advertising practices and old fashioned sales hooks than ever before. As today's digitally literate consumers become increasingly cynical with bombarded advertising they also become increasingly adept at filtering it out ...

Google News

Content Marketing 101 eBook - Alabama Media Group

Google Content Marketing - Tue, 02/06/2018 - 10:45

Alabama Media Group

Content Marketing 101 eBook
Alabama Media Group
Does you business engage in content marketing? Considering that 91% of B2B marketers and 86% of B2C marketers report using content marketing as a part of their overall marketing strategy, it's safe to say that content marketing is here to stay and the ...

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Understanding the B2B Content Marketing Landscape - eMarketer

Google Content Marketing - Tue, 02/06/2018 - 00:08

eMarketer

Understanding the B2B Content Marketing Landscape
eMarketer
Content has become a pillar of business-to-business (B2B) marketing. It can drive leads and enable buyers to self-educate along the path to purchase. In recent years, investment in content marketing has increased as more B2B leadership teams buy in to ...

Google News

7 Content Marketing Books to Read in 2018 - Entrepreneur

Google Content Marketing - Mon, 02/05/2018 - 14:07

Entrepreneur

7 Content Marketing Books to Read in 2018
Entrepreneur
Content marketing is more than just about running successful campaigns and working hard to sustain business growth. It's also about innovation and finding new ways to create valuable content to attract customers. As a content marketer, you will never ...

Infographic: What trends signal a bright future for content marketing ... - PR Daily

Google Content Marketing - Mon, 02/05/2018 - 01:04

PR Daily

Infographic: What trends signal a bright future for content marketing ...
PR Daily
Whether your organization has a B2B or B2C focus, content marketing is becoming a bigger and bigger part of your marketing mix. See these insights on where the practice is headed.

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5 Content Marketing Ideas for March 2018 - Practical Ecommerce

Google Content Marketing - Sun, 02/04/2018 - 05:18

Practical Ecommerce

5 Content Marketing Ideas for March 2018
Practical Ecommerce
March is prime time for information about nutrition, success, humor, and being outside. So why not create seasonal content that will help your business build customer relationships and make sales? Content marketing is the act of creating, publishing ...

Google News

Hack To Start Ep.185: Joei Chan, content marketing manager at Mention - BetaKit

Google Content Marketing - Thu, 02/01/2018 - 10:59

BetaKit

Hack To Start Ep.185: Joei Chan, content marketing manager at Mention
BetaKit
Joei Chan is a content marketing manager at Mention, a platform for real-time media monitoring. Chan is originally from Hong Kong and moved to Paris, France for a summer to study French. She ended up staying and building a career as a content marketer ...

Google News

A handy template for your content marketing mission statement - Econsultancy (blog)

Google Content Marketing - Fri, 01/26/2018 - 06:28

A handy template for your content marketing mission statement
Econsultancy (blog)
This quick tip (and template) comes from Ecconsultancy's Content Strategy Best Practice Guide and concerns the creation of a content marketing mission statement. A content marketing mission statement captures the essence of content strategy in a single ...

Google News

Send Your Authority Through the Roof with Content Marketing - Influencive

Google Content Marketing - Fri, 01/12/2018 - 10:08

Influencive

Send Your Authority Through the Roof with Content Marketing
Influencive
Establishing yourself as a voice of authority in your field is always listed as one of the best ways to boost sales. When consumers view you as a respected authority, they are more likely to listen to your advice and buy your products or services ...

Google News

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