Content Marketing News

When Content Marketing Best Practices…Aren't - Business 2 Community

Google Content Marketing - Wed, 08/16/2017 - 12:05

Business 2 Community

When Content Marketing Best Practices…Aren't
Business 2 Community
If you listen to the content marketing gurus, you'd come away convinced that traffic is the Holy Grail for content. (Just for fun, I Googled “increase website traffic.” The search engine auto-completed for me as soon as I typed “increase we…” and ...

Australian Advertising Agency Still Celebrating That Global Content Marketing Award - Adweek

Google Content Marketing - Wed, 08/16/2017 - 11:05

Adweek

Australian Advertising Agency Still Celebrating That Global Content Marketing Award
Adweek
At the recent Global Content Marketing Awards, the winner in the category of Native Advertising/Sponsored Content was Tourism New Zealand, for a piece in Robb Report about U.S. restaurateurs visiting Kiwi country. The campaign was spearheaded by the ...

'Do butt clicks count?': Content marketers sound off on Facebook and ROI - Digiday

Google Content Marketing - Wed, 08/16/2017 - 00:11

'Do butt clicks count?': Content marketers sound off on Facebook and ROI
Digiday
This week, we gathered together brand managers, editorial directors and social media strategists from brands in Vail, Colorado, for the Digiday Content Marketing Summit. Along with hearing from speakers from brands like Reebok, IBM and Heineken, ...

Rakuten-owned Voyagin hires new content marketing lead - Marketing Interactive

Google Content Marketing - Tue, 08/15/2017 - 22:55

Marketing Interactive

Rakuten-owned Voyagin hires new content marketing lead
Marketing Interactive
Voyagin, an online travel marketplace owned by Japanese e-commerce giant Rakuten Inc, has appointed Theodoric Chew as its new head of affiliate and content marketing. In the newly created role, Chew is responsible for the creation of a new content ...

Google News

4 Key Rules Your Content Team Should Know To Drive Leads And Sales - TNW

Google Content Marketing - Tue, 08/15/2017 - 10:38

TNW

4 Key Rules Your Content Team Should Know To Drive Leads And Sales
TNW
I was just sitting by myself when I swiftly realized there are actually some rules that help high performing content teams drive great results these days. (Although, it wasn't entirely a surprise — as I've spent a few years in the content marketing ...

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March Of The Consultants; Vice Extolls Virtue Of Content Marketing - AdExchanger

Google Content Marketing - Tue, 08/15/2017 - 00:14

March Of The Consultants; Vice Extolls Virtue Of Content Marketing
AdExchanger
Consulting firms are gaining more sway over media budgets by tugging on marketers' fears of agency nontransparency and brand safety. “We're experiencing a lot of requests from clients asking, 'How can you make the [media planning] process more ...

Google News

How Effective is Content Marketing, As Shown Through Stats - Search Engine People (blog)

Google Content Marketing - Mon, 08/14/2017 - 09:04

Search Engine People (blog)

How Effective is Content Marketing, As Shown Through Stats
Search Engine People (blog)
As soon as a business enters the digital marketing world, all they hear is "Content is king." So they jump into bandwagon without much strategy in mind. But is it really so? Is content king no matter what? I have a bit different stance on that: I say ...

Content Marketing Manager - MarTech Advisor

Google Content Marketing - Mon, 08/14/2017 - 03:38

Content Marketing Manager
MarTech Advisor
Nyotron is looking for a prolific Content Marketing Manager to be responsible for designing, producing, and distributing digital content to support our enterprise customers' journey to purchase. The ideal candidate will need strong marketing skills to ...

Google News

Attribution Insights for Superior B2B Content Marketing - Sustainable Business Forum

Google Content Marketing - Sun, 08/13/2017 - 20:54

Sustainable Business Forum

Attribution Insights for Superior B2B Content Marketing
Sustainable Business Forum
Using attribution insights on Google Analytics can help brands see how potential clients are interacting with their websites. They can optimize their content marketing strategies around their conversion data, which helps them improve their marketing ...

Personable is profitable: A case to rethink your content marketing strategy - Marketing Land

Google Content Marketing - Fri, 08/11/2017 - 13:08

Marketing Land

Personable is profitable: A case to rethink your content marketing strategy
Marketing Land
If executed properly, it generates leads and has a positive effect on ROI. However, many businesses still struggle to utilize content effectively. Here, I'll explain the value of being relatable and provide three suggestions to make your content more ...

How to Create Sexy, Interesting Content for a Boring Industry - Search Engine Journal

Google Content Marketing - Fri, 08/11/2017 - 09:30

Search Engine Journal

How to Create Sexy, Interesting Content for a Boring Industry
Search Engine Journal
After having worked with some mind-numbingly boring products and services over nearly two decades though, I've learned how to produce amazing content for literally any industry. “Yeah, Jeremy, but you don't understand how boring my clients' products are.

Google News

5 Content Marketing Ideas for September 2017 - Practical Ecommerce

Google Content Marketing - Wed, 08/09/2017 - 08:28

Practical Ecommerce

5 Content Marketing Ideas for September 2017
Practical Ecommerce
What do bacon, spaceships, naval vessels, pop culture, and Christmas all have in common? They are all topics you can use to fuel your content marketing in September 2017. Content marketing is the act of creating, publishing, and distributing content ...

Extensions available now for The Drum Content Awards 2017 - The Drum

Google Content Marketing - Mon, 08/07/2017 - 10:31

The Drum

Extensions available now for The Drum Content Awards 2017
The Drum
These awards continue to seek the top talent in content marketing to reward them with such titles as: content marketing agency of the year, best branded content campaign, best use of content on social platform, most innovative of creative use of ...

Google News

Content marketing start-up Keywee launches in APAC - Mumbrella Asia

Google Content Marketing - Mon, 08/07/2017 - 04:54

Content marketing start-up Keywee launches in APAC
Mumbrella Asia
Keywee has yet to launch a physical base in APAC, and is currently being represented on a sales front by Medium Marketing in Hong Kong and Singapore and by Clovis Thevenet of Teleskope in South East Asia. “Whether it's subscriptions, branded content ...

Google News

American Express Has a Lot to Teach You About Content Marketing - Entrepreneur

Google Content Marketing - Sun, 08/06/2017 - 11:30

Entrepreneur

American Express Has a Lot to Teach You About Content Marketing
Entrepreneur
Why then, do they continue to set the gold standard for content marketing, hustling to create some of the most trusted, most genuinely useful advice for small business owners and entrepreneurs? Courtney Colwell, director of content marketing at ...

How to Reuse Content, to Supercharge Marketing - Practical Ecommerce

Google Content Marketing - Fri, 08/04/2017 - 08:53

Practical Ecommerce

How to Reuse Content, to Supercharge Marketing
Practical Ecommerce
Good content marketing ideas can be hard to come by. To get the most out of each idea, develop a plan to reuse your content. It can supercharge your marketing and help reach more potential customers. The idea, research, and even some of the very words ...

How to Use Fast Content to Keep Your Content Strategy Relevant - The Content Standard by Skyword

Google Content Marketing - Thu, 08/03/2017 - 09:33

How to Use Fast Content to Keep Your Content Strategy Relevant
The Content Standard by Skyword
Fast content—or fast-response content as I prefer to call it—is an approach to content ideation and creation that mimics much of what social media marketers do with their day. It's what happens when brands notice an emerging cultural phenomenon, find ...

Google News

Mark Ritson: Marketing debate is so polarised it's hard to be sure of anything - Marketing Week

Google Content Marketing - Wed, 08/02/2017 - 07:15

Mark Ritson: Marketing debate is so polarised it's hard to be sure of anything
Marketing Week
You need marketing training; you don't need marketing training. Artificial Intelligence is dangerous; artificial intelligence is essential. Marketing needs to get back to basics; marketing is changing dramatically. Content marketing is a crucial new ...

The Trifecta Solution in Content Marketing - Folio Magazine

Google Content Marketing - Tue, 08/01/2017 - 12:56

Folio Magazine

The Trifecta Solution in Content Marketing
Folio Magazine
While some people tend to laugh at buzz terms, they are in fact gold in B2B content marketing when listening to a client's wants and needs. Most media companies understand that webinars can be a great lead generator for a client — the Content ...

Why You Should Worry About Content Marketing - Prince William Living (press release) (blog)

Google Content Marketing - Mon, 07/31/2017 - 20:02

Why You Should Worry About Content Marketing
Prince William Living (press release) (blog)
Content marketing. You might have heard the term once, or twice…or fifty-seven times. You might have a good idea of what the term means, too. Creating and sharing material without directly promoting a brand – but still generating interest in products ...

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