Content Marketing News

5 Tips to Building a Content Culture Inside Your Business - CMSWire

Google Content Marketing - 9 hours 36 min ago

CMSWire

5 Tips to Building a Content Culture Inside Your Business
CMSWire
It's no longer a secret, content marketing is the most cost-effective way to a customer's eyes, ears and heart — especially if you can get your internal team on the content-producing bandwagon. The problem is, 44 percent of marketers claim that ...

Google News

Seven Content Marketing Tips to Keep Your Customers Engaged - PerformanceIN (blog)

Google Content Marketing - Tue, 04/24/2018 - 08:01

PerformanceIN (blog)

Seven Content Marketing Tips to Keep Your Customers Engaged
PerformanceIN (blog)
Take a look at what else your target market is looking at online. The more information you can gather, the better. “You can use it to target your content better and get better results. For example, as a gardening blog, you may find that your readers ...

Google News

Blockchain is set to alter the future of publishing - MuMbrella

Google Content Marketing - Sun, 04/22/2018 - 21:51

MuMbrella

Blockchain is set to alter the future of publishing
MuMbrella
Most content agencies currently work with freelance writers, producers and possibly editors to make sure client briefs are filled and quality content is produced. But in the future, the marketing middleman could be cut out as content creators may ...

Google News

Want to Succeed in Content Marketing? Use Your Voice. - Prince William Living (press release) (blog)

Google Content Marketing - Fri, 04/20/2018 - 13:54

Prince William Living (press release) (blog)

Want to Succeed in Content Marketing? Use Your Voice.
Prince William Living (press release) (blog)
By All Things Writing, LLC. It may sound a little contradictory to talk about a writing voice. Unless we're discussing voice-to-text, how can you use your voice if you're just writing? It actually makes perfect sense, though. Think about how you sound ...

Google News

Content Marketing 101: An Introduction to the Newest Marketing Tool for Businesses - 4Hoteliers

Google Content Marketing - Wed, 04/18/2018 - 20:06

Content Marketing 101: An Introduction to the Newest Marketing Tool for Businesses
4Hoteliers
Today, many companies are choosing to implement new and creative marketing strategies with the end goal of establishing their company and key executives as experts in their industry. Not only does this increase a company's overall credibility, it also ...

Google News

A Structure for Your Content Pipeline - The Content Standard by Skyword

Google Content Marketing - Wed, 04/18/2018 - 08:36

The Content Standard by Skyword

A Structure for Your Content Pipeline
The Content Standard by Skyword
The workflow. The process. The funnel. Content marketers may refer to their content pipeline by a load of different names, but for tiny companies or massive brands, B2B or B2C, the fundamental work remains the same. Content pipelines are the process by ...

Google News

Spark - Telegraph.co.uk

Google Content Marketing - Fri, 04/13/2018 - 10:32

Telegraph.co.uk

Spark
Telegraph.co.uk
After collecting seven industry awards in 2017, Spark struck gold again at the 2018 Campaign Media Awards with its campaign for Samsung Knox. Delivering results that matter for clients has made Spark a leading force in content creation. One of the best ...

Why Authentic Content Marketing Matters Now More Than Ever - Search Engine Journal

Google Content Marketing - Mon, 04/09/2018 - 08:45

Search Engine Journal

Why Authentic Content Marketing Matters Now More Than Ever
Search Engine Journal
As we all write about the best tactics to get our content discovered or the best practices for SEO and branding, there's one valuable component that's left out of the conversation. I'd argue that authentic content marketing, above all, is the most ...
Building a Brand: Effectively Use Communications and Content MarketingCannabis Business Times
Is Content Marketing Turning Into Brand Entertainment? - SkywordThe Content Standard by Skyword

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A Curriculum for Today's Content Marketing Intern - The Content Standard by Skyword

Google Content Marketing - Fri, 04/06/2018 - 07:30

The Content Standard by Skyword

A Curriculum for Today's Content Marketing Intern
The Content Standard by Skyword
For many of us, it was likely something with “assistant” in the title, and the interviewer emphasized that, while you didn't need to know anything about marketing to start, you would need to be willing to work hard to learn on the job and move your way ...

Google News

5 Content Marketing Ideas for May 2018 - Practical Ecommerce

Google Content Marketing - Thu, 04/05/2018 - 08:50

Practical Ecommerce

5 Content Marketing Ideas for May 2018
Practical Ecommerce
Whether your business launches a new video series, composes a post about filmmaker Wes Anderson, or features any of the month's many holidays, there is no shortage of content marketing possibilities for May 2018. Content marketing is the act of ...

and more »

A Winning Formula For B2B Content Creation - Search Engine Journal

Google Content Marketing - Thu, 04/05/2018 - 08:10

Search Engine Journal

A Winning Formula For B2B Content Creation
Search Engine Journal
If only a little fraction of it achieves its goal, is it worth the time and money that goes into it? Yet, for a small minority of brands, creating content is extremely successful and worthwhile. So what is it that those brands are doing right, and how ...

and more »

4 steps to gaining content marketing success - Enterprise Innovation

Google Content Marketing - Tue, 04/03/2018 - 22:51

Enterprise Innovation

4 steps to gaining content marketing success
Enterprise Innovation
The pervasiveness of Internet connectivity and mobile devices means that buyers are more in control of the research process than ever. Rather than be influenced by ads or beautiful marketing product shots, consumers are now turning to reviews ...

Google News

Content Marketing Specialist - Built In Chicago

Google Content Marketing - Tue, 04/03/2018 - 16:52

Content Marketing Specialist
Built In Chicago
Participate in branding exercises that work to support and develop the GoHealth brand identity. Develop and manage creative campaigns, including identifying target audiences, creating and implementing specific marketing content, and tracking and ...

Google News

Content Marketing Networks Are Changing Because of #MeToo ... - WIRED

Google Content Marketing - Tue, 04/03/2018 - 08:00

WIRED

Content Marketing Networks Are Changing Because of #MeToo ...
WIRED
In 2016, the National Center on Sexual Exploitation sent a letter to a fast-growing content marketing network called Revcontent. The nonprofit watchdog was concerned about the way some of Revcontent's advertisers portrayed women. The network regularly ...

and more »Google News

5 Tips to Align Your Marketing and Technical Content - CMSWire

Google Content Marketing - Thu, 03/29/2018 - 14:45

CMSWire

5 Tips to Align Your Marketing and Technical Content
CMSWire
It's pretty easy to distinguish the marketing content from the technical content on most websites. On the one hand, you've got the attractive, personalized home page with clear calls to action (marketing content). On the other, you've got PDF downloads ...

Google News

Use industrial content marketing to enable sales - Customer Think

Google Content Marketing - Mon, 03/26/2018 - 18:55

Customer Think

Use industrial content marketing to enable sales
Customer Think
Industrial content marketing plays an important role in driving sales for manufacturers and engineering companies. Of course, going from publishing content to growing sales is not as easy as going from point A to point B. If you are a manufacturer of ...

and more »Google News

Attention: What Businesses Get From This Content Marketing Strategy - The Good Men Project (blog)

Google Content Marketing - Sat, 03/24/2018 - 18:00

The Good Men Project (blog)

Attention: What Businesses Get From This Content Marketing Strategy
The Good Men Project (blog)
How can a guest posting campaign remain relevant to a company's content marketing strategy today? Daniel Vassiliou: Good question! It is a common one. The answer centers around the quality of the article, its value, and whether it is just a platform to ...

Google News

Greenpoint Media wins five new PR and content marketing accounts - MuMbrella

Google Content Marketing - Sat, 03/24/2018 - 02:29

MuMbrella

Greenpoint Media wins five new PR and content marketing accounts
MuMbrella
Melbourne PR and communications agency Greenpoint Media has been appointed to five new accounts, including real estate agency Buxton, health and wellness brand Golden Grind, real estate developer EcoWorld and its Yarra One development, craft brewery ...

Google News

Dr. Seuss's Awesome Tips on Content Marketing? 5 Valuable Lessons from Children's Books - Small Business Trends

Google Content Marketing - Thu, 03/22/2018 - 15:46

Small Business Trends

Dr. Seuss's Awesome Tips on Content Marketing? 5 Valuable Lessons from Children's Books
Small Business Trends
Children's books are fascinating. They have a magical ability to draw you in time and time again. At the same time, their simplicity is something kids and grown-ups can appreciate. Now, if only your target audience could say the same thing about the ...

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