Social Media News

The Most Discussed Issues on Facebook and Instagram in November [Infographic]

Social Media Today - Sat, 12/17/2016 - 04:45
Facebook has released its latest Hot Topics report, highlighting the issues that generated the most attention across both Facebook and Instagram in November.
Categories: Social Media News

5 Tips on Making a Festive Holiday Video For Your Small Business

Social Media Today - Sat, 12/17/2016 - 03:30
Have you considered making a short video as part of your holiday marketing efforts?
Categories: Social Media News

'Nat Geo' Explores Gender Options, Puts 9-Year-Old Transgender Girl On Cover

Media Post Daily: Social Media - Fri, 12/16/2016 - 17:29
The subscriber cover of the January 2017 issue will feature 9-year-old transgender girl Avery Jackson, who lives in the Midwest. The newsstand cover highlights individuals representing "a broad spectrum of gender identities and expressions,"
Categories: Social Media News

NEW! Microsoft Debuts Holiday Ad, 'Art Of Harmony'

Media Post Daily: Social Media - Fri, 12/16/2016 - 16:13
A good portion of the news these days focuses on the negative. Microsoft's holiday ad aims to boost spirits by highlighting regular people making a difference.

"Art of Harmony" brings together such folks as Joel Artista, an artist and advocate for social change; Bobby White, a Florida police officer who played basketball with local kids, rather than busting them after a complaint; Hawa Diallo, a West African refugee artist; Jazz Jennings, the youngest person to publicly identify herself as transgender, and activist for transgender youth; and Mona Haydar, a Muslim-American activist who invites people to come "ask a Muslim" over free coffee and doughnuts.

The video is incredibly moving. Viewers first see each individual making a difference in their community and then watch them use Microsoft tools to create artistic renderings of hope and peace.

"When the world seems divided, coming together can be a beautiful thing," closes the video, created by McCann.

Categories: Social Media News

Vine Confirms the End is Nigh, Transitioning into New ‘Vine Camera’ App

Social Media Today - Fri, 12/16/2016 - 15:40
Vine has confirmed that they'll soon be shutting down, though not entirely as initially thought.
Categories: Social Media News

Springbot Reels In $10M Series B Funding

Media Post Daily: Social Media - Fri, 12/16/2016 - 15:26
Springbot, an ecommerce marketing platform, announced a $10 million Series B funding round on Thursday for continued product development.
Categories: Social Media News

IPG Mediabrands Appoints Tim Ringel Global President, Reprise Media

Media Post Daily: Social Media - Fri, 12/16/2016 - 15:22
Interpublic Group's IPG Mediabrands announced Friday that its search and digital experience arm Reprise Media has a new global president. The agency appointed Tim Ringel to lead continuous growth and expansion.
Categories: Social Media News

Facebook Miscalculates Instant Article Mobile Traffic

Media Post Daily: Social Media - Fri, 12/16/2016 - 14:54
Facebook admitted in a Friday update to a December 9 blog post that it miscalculated publisher metrics for the fourth time since September, under-counting mobile traffic of content posted on its Instant Articles platform.
Categories: Social Media News

Super Bowl Marketing: What The Biggest Game Day Will Look Like In 2017

Media Post Daily: Social Media - Fri, 12/16/2016 - 13:00

As the sports industry prepares for one of the biggest sporting events of the year, with Super Bowl LI heading to Houston on Feb. 2, some of the biggest marketers will fine-tune their campaigns to get the most bang for their bucks. Last year’s matchup between the Denver Broncos and the Carolina Panthers brought 111.9 million TV viewers and 16.9 million tweets around the game, according to Nielsen.

As some of the most coveted — and most expensive — ad space happens during the Super Bowl, brands and marketers are looking to traditional TV as one route, but digital presence as another to get their spots and their messages out to the right demographic.

It doesn’t even need to be during the game itself. Pepsi and Papa John’s partnered to create the longest touchdown before Super Bowl 50 ever got started. By enlisting Hall of Famer Joe Montana, a sky-diving set of athletes, Dwight Clark and Devin Supertramp, the spot sent viewers 14,000 feet in the air in an airplane, as Montana and a team of skydivers initiated a catch where Dwight Clark received and rushed the ball into the end zone to score. The videos, including the teasers and behind-the-scenes versions, reached over 18 million viewers including the social media posts and the on-air broadcast on CBS.

But Pepsi didn’t stop there. In a partnership with Buffalo Wild Wings, YouTube personality Scooter Magruder and NFL legend Derrick Brooks, they created a four-part series around football fan stereotypes, such as “Linebackers Be Like” or “Frenemies.” The videos, which got over 4.5 million views on Facebook alone, were distributed on multiple social media platforms.

In 2015 alone, Snapchat grew its 18- to 24-year-old base by 56%, while the number of its 25- to 34-year-old users increased 103% and its over-35 user base grew 84%, according to comScore data. Brands got in on the Snapchat action, too. Gatorade created a filter to allow fans to virtually give themselves and their friends Gatorade baths. Taco Bell used seven influencers such as Shonduras, Jacob Whitesides and The Mowglis, to take over their account on Saturday to debut the Quesalupa.  

Some brands created clever linear TV spots that played during the broadcast and hit the internet as well. In a hilariously creative advertisement, Mountain Dew Kickstart created the PuppyMonkeyBaby, a hybrid of all three things who dances and brings the beverage to TV watchers. 

Others are already signing on to the traditional TV broadcast this year. Skittles announced that they will create an ad for the third year in a row, following 2016 with Steven Tyler singing “Dream On,” along with their sibling brand Snickers who will show an ad. Avocados from Mexico has joined the candy companies and has claimed its first commercial break spot to get out their “health and wellness message,” according to the brand.

As the big game nears and the pool of teams starts to dwindle heading into the matchup, it will be interesting to watch what marketers choose to do with their money. Will there be another epic touchdown? Or a mutant animal that combines a puppy, monkey and baby? We will have to wait and see.

Categories: Social Media News

Twitter Cuts Off Data Access For Feds

Media Post Daily: Social Media - Fri, 12/16/2016 - 12:44
Twitter continued to close off government access to its user data via third parties this week, this time at the federal level.
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Trump Reportedly Left Twitter Out Of Tech Meeting Due To Emoji Row

Media Post Daily: Social Media - Fri, 12/16/2016 - 12:30

Twitter was a noticeable omission from the tech meeting held in Trump Tower on Wednesday. Twitter was notified that it was “bounced” from the meeting, and Trump adviser Sean Spicer said “the conference table was only so big.” A source for Politico has a different explanation: Twitter’s rejection of the #CrookedHillary emoji was the main reason for the exclusion.

Categories: Social Media News

2017 Predictions: Social TV 3.0, Distributed Content Woes, Continued Monetization

Media Post Daily: Social Media - Fri, 12/16/2016 - 11:22
'Tis the season for looking in the crystal ball! Looking back at our predictions for 2016 (and 2014 and 2015), we're pretty pleased to say most came to fruition, from the role of social analytics in predicting the Presidential election to chat platforms building native ad products (hello, Snapchat Discover!). Here's what we're forecasting for 2017:
Categories: Social Media News

A Different Kind Of Shopping Experience: Marketing To The Moms Of College-Bound Children

Media Post Daily: Social Media - Fri, 12/16/2016 - 11:00
While most mothers are focused on the holiday shopping season, there is one segment of moms who are actively doing another type of shopping - college shopping. Yes, it's that time of year when mothers with high school seniors are eagerly awaiting SAT or ACT results, sifting through direct mail pieces from colleges and universities and loading up the car for campus tours.
Categories: Social Media News

'Rogue One: A Stars Wars Story' Delivers For TV Advertising, Box Office

Media Post Daily: Social Media - Fri, 12/16/2016 - 10:46
Since it began advertising in earnest on November 6 through December 15, the movie has spent some $23.4 million -- about half of that total in the last two weeks, according to estimates from iSpot.tv.
Categories: Social Media News

Digital Engagement Index

Media Post Daily: Social Media - Fri, 12/16/2016 - 10:44
Google secured the #2 spot on the leaderboard, thanks to a 930% increase in digital engagements. Google's YouTube promotion of its new and interactive messaging application, Google Allo, tracked 7.1 million views over the course of 48 hours.
Categories: Social Media News

IHOP's Social Marketing Strategy Is Pancakes Sans Syrup

Media Post Daily: Social Media - Fri, 12/16/2016 - 08:30
If they want to drive optimal performance, they need to figure out how to make real, human-to-human conversation a part of their strategy menu.
Categories: Social Media News

NBA Players Score A Holiday Classic For Xmas Campaign

Media Post Daily: Social Media - Fri, 12/16/2016 - 08:30
To help further spread the word about its Christmas Day schedule, an app from Musical.ly will enable people to lip-sync to the song while watching a clip from the TV spot.
Categories: Social Media News

Email Smashes Social, Again, As Buy Buttons Fail And Inboxes Deliver

Media Post Daily: Social Media - Fri, 12/16/2016 - 08:25
Email is at it again. After driving one in five sales over Black Friday and Cyber Monday, it is now proving three times more cost-effective -- as social is driving sales now that "buy" buttons have been exposed as disappointing.
Categories: Social Media News

Generic Drug Price-Fixing Charges Called 'Tip Of Iceberg'

Media Post Daily: Social Media - Fri, 12/16/2016 - 07:48
Attorneys general from 20 states yesterday filed suit against six generic pharmaceutical companies - Heritage Pharmaceuticals, Mylan Pharmaceuticals, Teva Pharmaceuticals USA, Aurobindo Pharma, Citron Pharma and Mayne Pharma - for colluding with each other and conspiring to manipulate prices of two drugs: delayed-release Doxycycline, an antibiotic, and Glyburide, a diabetes medication.
Categories: Social Media News

Social Buy Buttons Are Not Working, Campaigner Claims

Media Post Daily: Social Media - Fri, 12/16/2016 - 07:00
Most retailers don't use Buy buttons, and even among those that do, few generate significant sales from them. Facebook, Instagram, Pinterest and other social networks have spent more than a year rolling out Buy buttons that enable consumers to buy directly on their platforms. But few retailers are using the buttons and few are generating much in the way of sales.
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