Food Tank (blog)
Minneapolis Cider Maker: Pretty-Looking Fruit “Isn't the whole story”
Food Tank (blog)
Urban Forage, a winery and cider house in south Minneapolis, Minnesota, is working to prevent food waste by sourcing apples from trees in local residents' yards. Founder Jeff Zeitler began his career as a landscape architect, but after finding the ...
Crowdsourcing astronomy: Citizen scientists discover new rocky ...
It's easier than ever to contribute to science, and this study proves it best. Amateur astronomers using an online platform have discovered five rocky planets orbiting a far-off star. To make things even more exciting, the planets are orbiting in an ...
Crowdsourcing for new planets | IT-OnlineIT-Online
Citizen Scientists Discover an Unusual Five-Planet Solar System ...Smithsonian
all 8 news articles »Google News
Send Your Authority Through the Roof with Content Marketing
Establishing yourself as a voice of authority in your field is always listed as one of the best ways to boost sales. When consumers view you as a respected authority, they are more likely to listen to your advice and buy your products or services ...
Logistics Viewpoints (blog)
Crowdsourcing for Last Mile Success
Logistics Viewpoints (blog)
Last mile deliveries continue to be costly and headache-inducing for retailers. A lot of this is due to consumers constantly evolving and tough to meet demands of fast, reliable, and cheap (or free) service. Many retailers have turned to crowdsourced ...
GE's Plan To Help Other Companies Crowdsource Good Design
You might not know the term “nugget ice,” but you'd probably recognize the product. It's the delightfully chewable frozen kernels found inside hospitals, hipster cocktail bars, and Sonic drive-ins. GE, a multibillion dollar corporation with hundreds of ...
ContentWriters Introduces New White Paper Series on Content ...
New initiative bolsters CW's role as a resource and thought leader in business marketing solutions.
and more »Google News
How PlikThai empowers communities to crowdsource solutions
We also received a fantastic submission from students in Grade 11 in Buriram. They were trained by Chulalongkorn University students on using a small solar cell, so they brought this equipment to the local communities around them and taught citizens ...
For the first time, TurboTax is introducing two campaigns during tax season to reach both English and Spanish audiences.
The campaign will run across broadcast, radio, digital and social media.
Created in partnership with Wieden+Kennedy and multicultural agency Gallegos United, the “There’s Nothing To Be Afraid Of” creative addresses the fear of the unknown that stands in the way of people doing their own taxes.
The message raises awareness for TurboTax Live, a new service providing on-demand CPAs and EAs who are available to review, sign and file a tax return.
TV ads like "Closet" and "Noise in the Attic" show things people are inherently afraid of, by playfully showing they really aren’t that scary after all. Have a look here.
Campaign ads will appear across "high impact" buys including sports, entertainment and culturally relevant moments, like the Grammys. Radio will be directed solely through digital, including Pandora and Spotify.
There will also be cinema buys before new horror movie releases and six-second horror movie "binge playlists" that are part of a sequential targeting effort on online sites such as Hulu. And there will be social media support with gifs and cinemagraphs.
Meanwhile, the “‘Hey, At Least Your Taxes Are Free’ serves a more light-hearted message by reminding people they can file their taxes for no cost.
“We have been on a multi-year mission to dispel fear and uncertainty that causes people to doubt they can prepare their own tax return,” stated Greg Johnson, senior vice president of marketing for Intuit’s TurboTax business. “That’s why this year we are out with multiple campaigns highlighting different products and offerings that reach Americans at a variety of life stages and tax complexities.”
TurboTax is a major advertiser during tax season, having spent $135.22 million on measured media during the first six months of 2017, according to Kantar Media. That was in line with the $130.73 million the firm spent in the prior year period. The company spent a mere $1 million during the six month “off-season” in 2016 for a full-year expenditure total of $131.85 million.