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Minneapolis Cider Maker: Pretty-Looking Fruit “Isn't the whole story” - Food Tank (blog)

Google Crowdsourcing - Tue, 01/16/2018 - 09:06

Food Tank (blog)

Minneapolis Cider Maker: Pretty-Looking Fruit “Isn't the whole story”
Food Tank (blog)
Urban Forage, a winery and cider house in south Minneapolis, Minnesota, is working to prevent food waste by sourcing apples from trees in local residents' yards. Founder Jeff Zeitler began his career as a landscape architect, but after finding the ...

Google News
Categories: Crowdsourcing

Crowdsourcing astronomy: Citizen scientists discover new rocky ... - ZME Science

Google Crowdsourcing - Mon, 01/15/2018 - 13:17

ZME Science

Crowdsourcing astronomy: Citizen scientists discover new rocky ...
ZME Science
It's easier than ever to contribute to science, and this study proves it best. Amateur astronomers using an online platform have discovered five rocky planets orbiting a far-off star. To make things even more exciting, the planets are orbiting in an ...
Crowdsourcing for new planets | IT-OnlineIT-Online
Citizen Scientists Discover an Unusual Five-Planet Solar System ...Smithsonian

all 8 news articles »Google News
Categories: Crowdsourcing

Send Your Authority Through the Roof with Content Marketing - Influencive

Google Content Marketing - Fri, 01/12/2018 - 10:08

Influencive

Send Your Authority Through the Roof with Content Marketing
Influencive
Establishing yourself as a voice of authority in your field is always listed as one of the best ways to boost sales. When consumers view you as a respected authority, they are more likely to listen to your advice and buy your products or services ...

Google News

Crowdsourcing for Last Mile Success - Logistics Viewpoints (blog)

Google Crowdsourcing - Wed, 01/10/2018 - 13:48

Logistics Viewpoints (blog)

Crowdsourcing for Last Mile Success
Logistics Viewpoints (blog)
Last mile deliveries continue to be costly and headache-inducing for retailers. A lot of this is due to consumers constantly evolving and tough to meet demands of fast, reliable, and cheap (or free) service. Many retailers have turned to crowdsourced ...

Google News
Categories: Crowdsourcing

GE's Plan To Help Other Companies Crowdsource Good Design - Co.Design (blog)

Google Crowdsourcing - Wed, 01/10/2018 - 07:06

Co.Design (blog)

GE's Plan To Help Other Companies Crowdsource Good Design
Co.Design (blog)
You might not know the term “nugget ice,” but you'd probably recognize the product. It's the delightfully chewable frozen kernels found inside hospitals, hipster cocktail bars, and Sonic drive-ins. GE, a multibillion dollar corporation with hundreds of ...

Google News
Categories: Crowdsourcing

ContentWriters Introduces New White Paper Series on Content ... - Digital Journal

Google Content Marketing - Tue, 01/09/2018 - 09:20

ContentWriters Introduces New White Paper Series on Content ...
Digital Journal
New initiative bolsters CW's role as a resource and thought leader in business marketing solutions.

and more »Google News

How PlikThai empowers communities to crowdsource solutions - The Nation

Google Crowdsourcing - Sun, 01/07/2018 - 07:28

The Nation

How PlikThai empowers communities to crowdsource solutions
The Nation
We also received a fantastic submission from students in Grade 11 in Buriram. They were trained by Chulalongkorn University students on using a small solar cell, so they brought this equipment to the local communities around them and taught citizens ...

Google News
Categories: Crowdsourcing

TurboTax Launches English-, Spanish-Language Tax Season Messages

Media Post Daily: Social Media - Fri, 01/05/2018 - 11:37

For the first time, TurboTax is introducing two campaigns during tax season to reach both English and Spanish audiences. 

The campaign will run across broadcast, radio, digital and social media.

Created in partnership with Wieden+Kennedy and multicultural agency Gallegos United, the “There’s Nothing To Be Afraid Of” creative addresses the fear of the unknown that stands in the way of people doing their own taxes. 

The message raises awareness for TurboTax Live, a new service providing on-demand CPAs and EAs who are available to review, sign and file a tax return.

TV ads like "Closet" and "Noise in the Attic" show things people are inherently afraid of, by playfully showing they really aren’t that scary after all. Have a look here.

Campaign ads will appear across "high impact" buys including sports, entertainment and culturally relevant moments, like the Grammys. Radio will be directed solely through digital, including Pandora and Spotify. 

There will also be cinema buys before new horror movie releases and six-second horror movie "binge playlists" that are part of a sequential targeting effort on online sites such as Hulu. And there will be social media support with gifs and cinemagraphs.

Meanwhile, the “‘Hey, At Least Your Taxes Are Free’ serves a more light-hearted message by reminding people they can file their taxes for no cost.

“We have been on a multi-year mission to dispel fear and uncertainty that causes people to doubt they can prepare their own tax return,” stated Greg Johnson, senior vice president of marketing for Intuit’s TurboTax business. “That’s why this year we are out with multiple campaigns highlighting different products and offerings that reach Americans at a variety of life stages and tax complexities.”

TurboTax is a major advertiser during tax season, having spent $135.22 million on measured media  during the first six months of 2017, according to Kantar Media. That was in line with the $130.73 million the firm spent in the prior year period.  The company spent a mere $1 million during the six month “off-season” in 2016 for a full-year expenditure total of $131.85 million.

 

 

 

Categories: Social Media News

Stephanie Prager To Manage Global Agency Relationships At Twitter

Media Post Daily: Social Media - Fri, 01/05/2018 - 10:48
The former agency executive reports to Guilherme Ribenboim, vice president, global client solution development. She replaces David Roter, who left the company.
Categories: Social Media News

No Nanny State -- Sugar Tax And 'Latte Levy' Are Marketing Opportunities

Media Post Daily: Social Media - Fri, 01/05/2018 - 10:43
Marketers need to tap into new levies and taxes to get their branding on the solutions.
Categories: Social Media News

Amazon 'Exploiting' Google's Weaknesses, Forrester Says

Media Post Daily: Social Media - Fri, 01/05/2018 - 10:12
Amazon has become a more preferred destination for online shopping searches, according to a research report released this week from Forrester Research. Overall, Forrester expects to see search growth during the next five years.
Categories: Social Media News

Marketers As Relationship Scientists

Media Post Daily: Social Media - Fri, 01/05/2018 - 08:20
We believe this to be an age of relationship science where brands and marketers who thrive use data and trends to build genuine bonds.
Categories: Social Media News

The More Trump Protests, The Greater 'Fire And Fury' Will Sell

Media Post Daily: Social Media - Fri, 01/05/2018 - 08:12
If there's one thing nearly everyone can agree on about President Donald Trump it's that he has a slick knack for making a sale. He might have wanted to restrain that flair a bit in the case of a new book that purports to be a fly-on-the-wall look at rampant dysfunction in the West Wing. Instead, he seems to be intent on goosing sales, leading at least one Twitter wag to wonder if Trump had not wangled a cut of the book's profits.
Categories: Social Media News

Once Again, "The Eyes Have It"

Media Post Daily: Social Media - Fri, 01/05/2018 - 06:15
According to new gadgets and studies to track eye movements, computer maps of faces to capture a momentary grin (approval) or squinting (anger), and sensors to measure perspiration or monitor brain activity, companies are mining consumers' raw emotions for information
Categories: Social Media News

The Humble Closet Gets An Inspirational Makeover

Media Post Daily: Social Media - Thu, 01/04/2018 - 18:58
"More than any other room in the house, closets set the stage for life's experiences," Andrew Pautz, account director at Solve, tells "Marketing Daily," about the agency's new campaign for Inspired Closets.
Categories: Social Media News

DonerLA Wins Del Monte Foods

Media Post Daily: Social Media - Thu, 01/04/2018 - 17:53
Effective immediately, the MDC Partners-owned agency will lead the brand strategic process for the Del Monte Vegetable and Contadina brands, while waiting until May 2018 to represent all brands in the portfolio, including College Inn.
Categories: Social Media News

Flywheel Sports Motivates Fitness Fans With 'F*' Campaign

Media Post Daily: Social Media - Thu, 01/04/2018 - 14:47
The media buy includes paid social across Facebook and Instagram as well as a combination of digital video, native, display and search with media partners such as Yahoo. There are also digital audio spots running on Pandora.
Categories: Social Media News

Cheerios Extends 'Good Goes Round' Push Through Walmart Promotion

Media Post Daily: Social Media - Thu, 01/04/2018 - 14:38
The efforts will include "several larger 'Moments of Good' in addition to many smaller, more localized moments," according to the companies.
Categories: Social Media News

2018 Search Resolutions From Marketers At Brands, Agencies, Analyst Firms

Media Post Daily: Social Media - Thu, 01/04/2018 - 14:11
Resolutions among analysts, marketers and agency executives centered on data and spending more time and resources on search. Here's what they had to say.
Categories: Social Media News

Facebook CEO Vows To Rid Social Network Of Bad Info, Actors

Media Post Daily: Social Media - Thu, 01/04/2018 - 13:15
Zuckerberg says the solution requires input from experts in the fields of history, civics, political philosophy, media, government and technology.
Categories: Social Media News

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